J&J Snack Foods’ SuperPretzel gets cheesy

Pretzels are getting a whole lot cheesier if J&J Snack Foods has anything to say about it.

To ensure consumers get an extra dose of gooey cheesy goodness, the Pennsauken, N.J.-based company is debuting its SuperPretzel Filled Soft Pretzel Bites.

Available in three options — mozzarella, pepper jack and pub cheese — each serving contains 7 g of protein, are baked instead of fried and are microwaveable.

“We worked diligently to research and develop a product that would enhance our long-standing iconic soft pretzel, while providing fans with a deliciously simple snacking solution,” said Alissa Davis, Vice President of Marketing for J&J Snacks Foods said. “As we strive to be innovative within the category, we also stay mindful of what is sought out by consumers in-market, which we believe to be easy, cheese-filled snacks for solo snacking, entertaining and even quick mini meals.”

Found in the freezer section of select retailers nationwide, J&J Snack Foods SuperPretzel Filled Soft Bites retail from $4.99 to $5.99.