Kadenwood acquires Probulin

Kadenwood has acquired Probulin, a probiotic and microbiome health brand.

The partnership expands Kadenwood's portfolio of plant-based wellness products providing new retail and e-commerce distribution channels to bring OTC products to global consumers, the company said.

Kadenwood said that its growth has been prominent due to its proprietary product development, setting the industry standard of quality with its formulas and distribution models. As consumers put a renewed focus  on daily health management, expanding into the probiotics space is a natural progression for the company, which has hit several milestones within the wellness category to date.

Probulin, a Hempfusion Wellness subsidiary, prides itself on proprietary IP and "cold and protected" delivery to assure maximum efficacy by delivering live cultures. Probulin has similarly shown tremendous growth, becoming one of the leading probiotic providers since its launch in 2013, and is a top-selling product at Sprouts.

[Read more: Kadenwood acquiring Social CBD]

"At Kadenwood, we strive to produce and develop the best products, understanding our consumer's demand for safe and trusted brands that enhance their daily health routines," said Erick Dickens, co-founder, and CEO of Kadenwood. "We have made strategic decisions to invest in like-minded, plant-based wellness brands that share our vision as we look to increase our distribution and global scale. The team behind Probulin has developed an exceptional following. We welcome the team's depth  of experience as we further Kadenwood's mission to accelerate mainstream adoption of high efficacy, plant-based wellness products, including the quickly expanding microbiome health category."

"The microbiome health category has quickly become one of the fastest growing adoptions by consumers who understand the importance of digestive balance and health," said Kadenwood executive vice president Cris Weekes. "Probiotics complement the plant-based wellness strategy Kadenwood has deployed and will provide more opportunities for science-based products for a broad consumer base."

Kadenwood's leadership has cultivated retail partnerships with CVS, Kroger, Safeway, Albertsons, Walgreens, Publix and more. Kadenwood products are currently available at over 22,000 retail stores. Probulin will remain available globally with key retail partners, including Sprouts and others in the natural channel, drug channel and e-commerce market.

[Read more: Focus On: Kadenwood brings CPG expertise to the CBD category]