Kellogg’s adds oats, honey to Raisin Bran cereal

Kellogg’s Raisin Bran cereal is getting a slightly sweeter taste.

The Battle Creek, Mich.-based company is launched the brand’s new Toasted Oats and Honey variety, which features its signature bran flakes and raisins, but with the addition of whole-grain toasted oats and a touch of real honey.

“As a classic cereal staple, we’re always looking to innovate and deliver new experiences to our dedicated Kellogg’s Raisin Bran fans,” Erin Storm, senior marketing director of Kellogg All Family Cereal said. “Just like the original cereal, Kellogg’s Raisin Bran Toasted Oats and Honey is a heart-healthy* option and makes for an irresistible flavor combination — combining our signature bran flakes and juicy raisins with whole-grain oats and a hint of honey.”

Consumers can now find Kellogg’s Raisin Bran Toasted Oats and Honey and retailers nationwide in a 15.6-oz. box that retails for $2.99 and a 22.1-oz. size for $3.99.