Kellogg’s Cereal Bars take breakfast on the go

Enjoying Kellogg’s cereal while on the go is now easier than ever.

New to the Battle Creek, Mich.-based company are Cereal Bars, which are available in Frosted Flakes and Froot Loops options.

Made with real cereal pieces and equal to half a serving of cereal, the bars channel the flavors of each individual cereal in a grab-and-go format, the company said.

“At Kellogg’s, we’re always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn’t the only time people munch on cereal,” Sarah Reinecke, senior director of brand marketing said. “Whether you’re a cereal-loving kid or just a kid at heart, Kellogg’s Cereal Bars offer a whole new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes on the go, wherever your day takes you.”

Kellogg’s Frosted Flakes and Froot Loops Cereal Bars are now available for purchase at retailers nationwide.