News Briefs

Kellogg’s is introducing new Rice Krispies Shocking Orange Colored Cereal just in time for Halloween and fall-themed treats.

From jack-o-lantern sweets to candy corn treats, Halloween is one of the most popular treat-making moments each year so Snap, Crackle and Pop wanted to make it even easier for fans to scare up some spooktacular creations. That's why Rice Krispies Shocking Orange Colored Cereal is colorful and creepy right out of the box, the company said.

“We love seeing the scary-delicious treats families dream up with Kellogg's Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, director of brand marketing at Kellogg. “Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg's Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

Cereal lovers looking to get into the Halloween spirit can find Kellogg's Rice Krispies Shocking Orange Colored Cereal at retailers nationwide starting in August for a suggested retail price of $4.49 for a 7.50-oz. box and $5.49 for a 12-oz. box.

LifeStyles Healthcare's Skyn brand is launching nine new personal massagers: Caress, Dual Ring, Tune, Arch, Bow, Wave, Rouse, Tremble and Charm.

"At Skyn, we believe that the journey to pleasure is endless and ever-evolving. We also believe that intimate experience is about more than just feeling good. It's about choice," said M'lou Walker, CEO of LifeStyles Healthcare. "We aim to offer our consumers as much choice as possible along their sexual journey. We see substantial opportunity to do this within the personal massage category, and we're excited to say that these nine new additions to the Skyn lineup are just the start of the expansion for us."

The lineup of new massagers includes:

• Caress: Ultra-soft tulip-shaped tip mimics the feeling of oral stimulation, enhanced by a velvety soft silicone finish. This device's 10 audibly discreet vibrating modes are designed for all sensitivities. It is made to fit in the palm of the hand with an illuminated panel for use in the dark. It's hypoallergenic, USB rechargeable and water resistant;
• Dual Ring: Ideal for an enhanced experience with a partner, this device marries a finger vibrator and stimulating ring with an ultra-soft silicone finish for heightened sensation. Featuring three vibrating modes, it is compact yet powerful, and has an illuminated control panel. It is hypoallergenic, USB rechargeable and water resistant;
• Tune: Miniature vibrating wand with a flexible head that concentrates powerful vibrations exactly where they're needed. Easy to clean with mild soap and water, this device is water resistant, and features 10 vibration patterns for maximum pleasure. Vibrations last up to 60 minutes on full charge;
• Arch: A uniquely shaped G-spot vibrator with a curved, flexible head that provides endless opportunities for sensual satisfaction. Perfect for on-the-go usage, this device slips easily in a purse or pocket for discretion. Ultra-soft silicone finish is water resistant and easy to clean;
• Bow: A curved vibrating massager featuring contoured textures. It is water resistant, with an easy-open, twist-off design for quick battery insertion. This device offers seven different vibration modes, lasting up to 50 minutes on full charge;
• Wave: Suitable for solo or partner play, this tongue-shaped flickering clitoral stimulator that fits in the palm of the hand gives intense waves of vibration. It features 10 different vibration patterns and an illuminated on/off switch for use in the dark. It is hypoallergenic, USB rechargeable and water resistant;
• Rouse: Remote-controlled with 10 different vibration modes, this massager operates as a Kegel trainer. It features an ultra-soft silicone finish, is USB rechargeable and water resistant;
• Tremble: A pocket-sized and portable massager that fits in the palm of the hand. It includes a remote control, perfect for partner play as well as 10 different vibrating modes. It is USB rechargeable and water resistant; and
• Charm: A discreet, yet powerful finger massager featuring a ribbed texture for intense stimulation. Battery-powered, vibrations last up to 50 minutes with a full battery.

Angry Orchard is introducing Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider.

Pointing out that imperial higher ABV options are driving growth across beer, FMB and cider categories, Angry Orchard said that its newest innovation marks the brand’s first nationally available 8% ABV cider.

Made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate for an easy to drink cider bursting with real fruit flavor, Hardcore Dark Cherry Apple is the perfect balance of crisp apple and tart cherry sweetness, the beverage brand said.

In honor of its 8% ABV, Hardcore Dark Cherry Apple is now available in six-pack 12-oz. cans. It also will be a featured flavor in the Angry Orchard Fall Haul Variety Packs dropping this fall.

“Through the years, Angry Orchard has been synonymous with offering deliciously bold ciders that feature real fruit,” said Kelli McCusker, head of marketing at Angry Orchard.

“As drinkers shop the increasingly crowded alcohol space, they’re looking for offerings that deliver on flavor, ingredients and ABV to provide more value,” McCusker said. “Combining Angry Orchard’s equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation while giving drinkers a new way to transport them to their ‘happy place’ that much faster.”

To celebrate Angry Orchard’s leap into Hardcore, the brand is putting the call out for drinkers to show off how "hardcore” they are. 

The cider brand is hosting a “Hard to the Core" contest where drinkers are encouraged to live out their hardcore dreams, with the brand footing the bill ($500 worth). Whether it’s bungee jumping, skydiving, rock climbing or hardcore chilling in the backyard, the first 40 drinkers (aged 21 years old and older) to submit a photo completing their hardcore activity via Twitter, with #AOHardCore, and tag @AngryOrchard will receive a $500 cash prize. The contest runs now to Sept. 8. Winners will be notified via direct message from the official @AngryOrchard Twitter account.

Consumers on the hunt for a new full cover liquid foundation have a new option: Rimmel London’s Lasting Finish 25HR Foundation.

Formulated with such hydrating ingredients as hyaluronic acid, vitamin E and SPF 20, the foundation aims to give users seamless and comfortable wear that does not feel cakey or drying over time, the brand said.

Available in 20 shades, the foundation also provides users with hydrating 25-hour wear.

Retailing for $6.99, Rimmel London’s Long Lasting Finish 25HR Foundation is available at Walgreens, Walmart and Rite Aid among other mass grocery and drug store retailers nationwide.

A new report concludes that the global CBD pet products market is anticipated to see a compound annual growth rate of 12% from 2022 to 2027.

During the COVID-19 pandemic, the market studied did not experience any negative consequences, the report said. In addition, there were no new entrants during the pandemic, so the existing players enjoyed the oligopoly from the growing demand for CBD pet products.

“The sales were spiked due to the availability of the products on e-commerce platforms, which made it easier for pet owners to access and have products delivered to their doorsteps during the pandemic-induced lockdowns,” the report said.

Yet, the unfavorable and stringent government regulations in several developing countries due to social constraints have affected the demand for CBD pet products since cannabis is considered unhealthy for pets. This can be attributed to the lack of awareness among pet owners as well. 

While traditional dog or cat products currently dominate the market, those targeted for equine and other domesticated animals are on the horizon. As pet and animal products are focused on treats, supplements and food additives, therapeutic CBD with antianxiety and anti-inflammation properties is expected to remain the top-selling product.

“North America dominates the market,” the report said. “CBD pet supplements are primarily fueled by increasing consumer awareness about natural supplements and the current spotlight on the medical and therapeutic benefits of cannabis. Additionally, the rise in the adoption of pets and increasing demand for premium care products are a few factors that are expected to drive the market growth. Moreover, in 2018, in the United States, pet care accounted for nearly 3% of the overall revenue of the legal cannabis industry.”

According to the American Pet Products Association, U.S. pet owners are estimated to have spent about $95.5 billion in 2020 on pet supplies, treatments and veterinary care. As CBD pet products are becoming more readily available and accepted, well-positioned suppliers and distributors will be able to exploit the tremendous opportunities for growth in CBD pet sales.

CBD Pet Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027) is available at researchandmarkets.com, a market research store.

Laura Geller is continuing its partnership with Emmy-nominated actress Fran Drescher by launching a limited-edition makeup essentials kit.

Featuring all of Drescher’s favorite products, the kit includes everything needed for any makeup routine — from start to finish.

Products part of the kit include Spackle Perfecting Primer in Ethereal Rose, Kajal Longwear Liner, Always There Waterproof, Blush-N-Bronze Marbelized 2-in-1 and Dual-Ended Blush + Bronzer Precision Brush.

Currently available for purchase online, Fran Drescher’s favorite products kit retails for $79 and will donate 20% of proceeds from sales to the Cancer Schmancer foundation.