Kellogg’s Frosted Mini-Wheats add fun to breakfast with board game

Games at breakfast?

Oh, that’s very much a thing now thanks to Kellogg’s Frosted Mini-Wheats.

The Battle Creek, Mich.-based company is debuting its first-ever board game — Morning Craze.

Designed with cereal-lovers in mind, the focus of the game is to help consumers avoid awkward mishaps that could occur when the most important meal of the day is missed, the company said.

In Morning Craze, players will face the growl together, travel around the board game to brave the consequences of missing breakfast and gather pieces of cereal as the game progresses.

The player who ends up with the most Kellogg’s Frosted Mini-Wheats pieces silences the growl and wins the game, the company said.

“Kellogg’s Frosted Mini-Wheats solves your breakfast dilemma and keeps ‘The Growl’ at bay,” Daya Pillai, brand manager for Kellogg’s Frosted Mini-Wheats said. “Morning Craze embraces the humor of jam-packed morning schedules and allows families to poke fun at their own growl stories.”

Further information on the game, including how to obtain it, can be found on the Kellogg’s Family Rewards website, as well as on the brand’s social media pages.