Kinney Drugs campaign aims to surpass 2019 success
Kinney Drugs is not one to rest on its laurels. The Gouverneur, N.Y.-based chain is gearing up for a month of fundraising that began with Wear Red Day on the first Friday in February and supports the American Heart Association.
The retailer is aiming to surpass the $41,000 it raised last year, which earned Kinney Drugs special recognition from the AHA as the No. 2 fundraiser in the country.
Wear Red Day encourages employees in businesses to wear red and donate $5 to help fight heart disease in women. For its 2019 campaign, Kinney employees, customers, partners, vendors and its general community all donated critical funds for research and for people living with heart disease and stroke.
With fundraising efforts only behind those of Morgan Stanley, Becky Bubel, Kinney Drugs president said, “We are very honored to be in such esteemed company. For a regional, employee-owned retail pharmacy chain to come in second only to a large, global company is truly remarkable. But it also suggests something that we have always known: We are privileged to have the most generous customers, employees, and business partners and we want to thank them for that generosity.”
The American Heart Association’s Franklin Fry, executive director for Greater Syracuse, presented Kinney officials a plaque to recognize their outstanding achievement at a recent leadership conference in the region.
“Every year this campaign during American Heart Month generates much-needed funds for programming, education, and research. This support from the customers and employees of Kinney Drugs helps us educate our local communities on best practices in treatment, and how women can stay healthy and avoid heart disease and stroke. In 2019, we funded more than $1 million in local scientific research, thanks to extremely dedicated companies such as Kinney Drugs and all of KPH Healthcare Services.”
Throughout the month of February, customers may contribute in-store by donating $1 to receive a Red Dress pin at all Kinney stores.