Klondike partners with comedian Joel McHale for road trip challenge

Klondike is teaming up with comedian, actor and TV host Joel McHale to invite fans to show off what their hometown would do for a Klondike. To challenge fans around the nation, Klondike is embarking on a road trip, popping up in three U.S. cities to find the most creative hometown and reward them with their very own summer block party and the chance to be featured on Klondike Bar limited-edition packaging.

Now through July 16, Klondike invites consumers nationwide—virtually or in person in New York City, Austin and Pittsburgh (hometown of Klondike) to the Klondike What Would You Do Challenge Mobile to show off their hometown pride by completing a What Would You Do: Hometown Edition challenge on-site and enjoy free treats (while supplies last).

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To complete a What Would You Do for a Klondike: Hometown Edition challenge, fans need to include 4+ of their family members, friends or neighbors by posting a photo or video on Instagram with #WWYDHometownContest, tagging and following @KlondikeBar to enter. Creativity and out-of-the-box thinking is encouraged to prove why they are the No.1 hometown and will be judged on:

Group Participation: Exemplifies a sense of community and includes at least 4 total participants.

Creativity: Showcases out of the box thinking, originality and unique ideas.

Klondike Spirit: Incorporates Klondike brand identity, including: What Would You Do jingle, product, brand colors, polar bear mascot, etc.

The Klondike What Would You Do Challenge Mobile is traveling to Austin and Pittsburgh before making its final stop in New York City on National Ice Cream Day:

• Austin Texas - Sat. 6/24 from 11 am-7 pm: Jo's Coffee on South Congress Ave
• Pittsburgh, Pa. – Sun. 7/9 from 1:30-7:30 pm: Market Square Downtown between 4th and 5th Avenue
• New York City, N.Y. - Sun. 7/16 from 11 am-7 pm: Union Square Plaza; 862 Broadway between 17th and 18th Street

The challengers will be judged by the Klondike team and Joel McHale and one winner will receive a personalized shoutout video from Joel for their hometown, in addition to an exclusive block party and will be featured on limited-edition Klondike Bar packaging.

"You know what Klondike and I have in common? We're both challengers at heart and we both love to celebrate fun, spontaneous acts of silliness," said McHale. "So, when Klondike told me they were challenging hometowns to prove who's No. 1. I couldn't wait to get involved and am excited to see what people all over the country will do for a Klondike. I've been a longtime fan of the brand and now, I get to judge the Klondike Hometown Contest! How sweet is that?!"

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"We have been asking fans 'What Would You Do for a Klondike' for more than 100 years and this year, it's been fun to raise the stakes and ask entire communities and hometowns across the country to show off what they would do for a Klondike," said Bentley King, U.S. head of ice cream operations at Unilever. "It was really fun to partner with Joel McHale, an instigator just like Klondike, to head out on the road and not only see how creative the hometowns could get, but also see communities come together to show their hometown pride."