Kroger Health adds nutrition coaching to Kroger Plus loyalty program
Kroger Health is introducing OptUP Your Nutrition, a free nutrition coaching program offering customized nutrition tips and tools to support healthier eating.
The program provides Kroger Plus loyalty customers a free 30-minute virtual nutrition coaching session with a registered dietitian.
"Our customers are looking for ways to improve their overall health and achieve their wellness goals," said Colleen Lindholz, president of Kroger Health. "OptUP Your Nutrition is designed to equip every customer with the tools and information they need to make smarter, more informed nutrition decisions. By helping people take small, meaningful steps toward healthier eating, we are making it easier to support their total well-being and long-term health journey."
[Watch DSN: Kroger Health’s Lindholz highlights importance of Food as Medicine platform]
Dietitians will demonstrate how customers can explore the FoodHealth Score powered by bitewell, which scores products based on the nutrient density and quality of ingredients in the food. They'll also introduce MyNutrition Insights, where customers can better understand the nutritional value of purchases while tracking them over time.
"At Kroger Health, we are dedicated to making healthy living easy and accessible for everyone," said Laura Brown, head of nutrition at Kroger. "OptUP Your Nutrition offers our customers a unique way to receive credible, customized nutrition information that can make a lasting, positive impact on their family's health and well-being at no cost and from anywhere they can connect online."
[Video: 6 minutes with Kroger Health’s Colleen Lindholz]
The OptUP Your Nutrition coaching session is not conditioned on the provision or purchase of any future products or services. Kroger Plus loyalty program membership is available to the general public on equal terms and conditions and regardless of health insurance status.
