Lily’s expands baking chips line

Lily’s is expanding its offerings of botanically-sweetened chocolate and confections by adding to new additions to its baking chip offerings.

New to the line are the white chocolate style and chocolate salted caramel options, which contains less than 2 g of sugar per serving, like other products from the brand, the Boulder, Colo.-based company said.

“Baking chips are often how consumers first experience Lily's, so we are thrilled to introduce these new and delicious offerings into our baking chocolate lineup,” Cynthia Tice, founder of Lily's said. “Our goal has always been to inspire people to live a sweeter life, and in the past couple months our team has been moved by the creative baking we have seen. We continue to listen to our fans and use that inspiration to give them what they need and desire, while still helping to limit overall sugar intake.”

In addition, the new baking chip flavors are made with Non-GMO and gluten-free ingredients.

“Baking or not, we are proud to deliver more baking chip options to consumers for a wide variety of uses,” Seth Monette, Lily's chief customer officer said. “Salted caramel is one of our most popular Lily's Chocolate Bars and an on-trend flavor, and our consumers have been asking for white chocolate style options.”

Both new flavor launches can be found at Whole Foods Market and at lilys.com.

“We are always looking for new, unique baking products for our customers, and are excited to launch Lily's new baking chips at our stores nationwide,” Chris Poling, the global baking buyer at Whole Foods Market said. “Both baking chips deliver on flavor and are also great for experimenting with a new dessert or recipe.”