Liquid I.V. sets its sights on immune support

The Liquid I.V. family of products is growing.

New from the El Segundo, Calif.-based company is the Hydration Multiplier+ Immune Support.

Containing an innovative immune support blend, this non-GMO drink mix is powered by cellular transport technology, or CTT, and also features a blend of vitamins C and D, zinc and Wellmune to maintain and strengthen the immune system, the company said.

“We’re thrilled to launch a product that fuses science and wellness to deliver cutting-edge formulas to our consumers. Science is always at the forefront of all our products,” Brandin Cohen, founder and CEO of Liquid I.V., said. “Our immune support blend has been carefully crafted to strengthen and maintain the immune system — something that's more important than ever.”

Available in travel-friendly sticks, Liquid I.V.’s new Hydration Multiplier+ Immune Support will be available at such retailers as Walmart and Costco, as well as on Amazon.com and Liquid-IV.com.