The Little Potato Company debuts Easy Sides line

The Little Potato Company wants to help consumers simplify the cooking process when it comes to sides.

To do so, the company unveiled its new Easy Sides line, which consists of fully cooked, pre-seasoned creamer potatoes that are ready to heat and eat in only seven minutes.

Available in four varieties — onion and garlic, sea salt and black pepper, paprika and bell pepper, and sweet bell and onion — each is slow-cooked sous-vide style, in a warm water bath that contains natural spices, the company said.

"Through our consumer research, we discovered that one of the biggest pain points when it comes to eating potatoes is that they are too time consuming and complicated to prepare, so we've taken the complication out," Richard Vann, the vice president of marketing and product innovation at The Little Potato Company, said. "We know that consumers are looking for easy, healthy options for their families, and convenience is king. Easy Sides is perfect for weeknight cooking when time is short."

Each Easy Sides package contains three cups of creamer potatoes, which are free of gluten, cholesterol and fat, as well as free of artificial colors and flavors, the company said.