Maesa’s Kōze Place debuts at Dollar General
Maesa has launched Kōze Place, a new specialty home scenting experience available exclusively at Dollar General. Years in the making, Kōze Place has partnered with world-renowned perfumers to create fragrances inspired by and extracted from nature to bring truly sensorial experiences into the home.
Available in nine uniquely curated scents, products include scented candles, wax melts, diffuser oils, and air and fabric refresher sprays that are valued priced at $5 or less. All of the products are paraben-free, phthalate-free, formaldehyde-free, lead-free and cruelty-free, the company noted.
“Kōze Place provides everything our customer is looking for at a value without any sacrifice to quality, aesthetic or experience,” said Lauren Bowers, senior buyer of home cleaning at Dollar General. “We are excited to introduce this new and modern air care brand exclusively at DG.”
[Read more: Febreze freshens fabrics with Unstopables Touch Fabric Spray]
The brand shared that it believes design is essential and that beauty and function are not mutually exclusive. With custom packaging elements developed specifically for the Dollar General shopper, Kōze Place is truly committed to creating beautifully crafted scents and designs that transform your home into a sanctuary, the company said.
“We are thrilled to partner with Dollar General for the launch of an exclusive new brand developed with the DG consumer and their homes in mind,” said Shana Turano, director of marketing and product development at Maesa. “Kōze Place fills a need for something premium and special in the mass air care aisle, while offering the quality and attainability of national brands. By delivering on the promise of value through beautifully crafted scents and designs, each Kōze Place product was created to help transform your home into a sanctuary.”
Kōze Place is available in nine uniquely curated scents — passionfruit and hibiscus, vanilla bliss and orchid, and fresh lavender and cotton — that infuse exclusive scent technologies to keep homes fresh and clean smelling, the company said.
[Read more: Glade rolls out energy-efficient PlugIns]
Kōze Place will be available in more than 19,000 Dollar General stores across 47 states.