Market Performance Group acquires Greenwood

Consulting and sales management company Market Performance Group is growing its capabilities with its latest acquisition. The privately held company, based in Princeton Junction, N.J., recently closed its acquisition of Greenwood, which it said would expand its offerings in CPG product sales management, marketing and brand development, order to cash and third-party logistics.

“This acquisition made sense for MPG, Greenwood, and our clients on so many levels,” said Marc Greenberger, MPG founder and managing partner. “The combined portfolio of services enables us to bring more value as a collective resource for our clients. And perhaps more important, Greenwood has a similar culture and operates with the same value set. Like MPG, they have a tremendous team of talented people whose client-centricity has created a history of long-standing and highly valued client relationships.”

The companies had worked together over the years to meet broader client needs, and the two said that their formal integration would allow them to build a company that is better positioned to serve clients. 

“It’s all about the quality of people - from our boots on the ground through to the leadership. The quality of this team is outstanding. Our shared culture and values will drive us collectively, further than we could have gone on our own,” said Patrick O’Leary, founder and president of Greenwood. “MPG and Greenwood share an unrelenting drive to ensure marketplace success for our clients. It’s in the DNA of every team member across the two companies; and by joining teams, we have an even stronger integrated solution set to offer clients.”

O’Leary will serve as a managing partner of the combined company alongside Greenberger and the company’s four other managing partners, George Cleary, John Hogan, Bob Candelora and Jerry Dowell.