Meijer Media expands digital offerings
Meijer Media, the Midwest retailer's media network, is unveiling Pinterest and Online Video and Connected TV. These new offerings are designed to help brands connect with shoppers in more personalized, creative and impactful ways.
"Our new advertising offerings reflect our commitment to connecting brands with shoppers in meaningful and innovative ways," said Jeff Leitch, director of Meijer Media. "By combining creative storytelling, data-driven targeting, and strategic media partners, we're empowering brands to engage customers at every step of their journey and deliver measurable results."
Meijer Media's integration with Pinterest provides brands the ability to inspire customers through visually engaging content that supports product discovery. Meijer Media's campaigns on Pinterest will leverage its first-party data to create personalized, visually rich experiences aligned with customer preferences. By tapping into key retail moments such as back-to-school, holiday shopping and seasonal cleanups, these campaigns drive meaningful connections that lead to conversions, the company said.
[Read more: The power of retail media metrics]
As consumers increasingly turn to streaming platforms, Meijer Media's OLV and CTV strategies focus on delivering compelling video content that captures attention and drives brand awareness. These campaigns will showcase product innovations, reinforce brand equity and tap into the emotional power of video to connect with highly engaged viewers.
Meijer Media invites brands to explore these new platforms and discover how innovative storytelling, data-driven targeting and strategic partnerships can transform their marketing efforts.
Potential partners interested in more information about Meijer Media should visit here or contact [email protected].
