Meijer supports low-vision shoppers with Aira app

Meijer is looking to aid its blind and low-vision shoppers through a new partnership.

The Grand Rapids, Mich.-based retailer is partnering with the Aira app to increase accessibility and ease when shopping.

Aira is a service that connects blind and low vision individuals with highly trained and remotely located agents through the use of cameras on their smartphones. Customers are provided with such instant visual assistance tools as having in-store signage read to having product labels read as well, the company said.

“Our mission is to enrich lives in the communities we serve,” Tim Williams, the vice president of diversity and inclusion at Meijer said. “We are happy to offer this tool that ensures our low vision customers experience the same independence as any other customer with quick and easy access to the information they need.”

Previously, Aira was available through a per-minute fee at Meijer’s stores, and through this new partnership, users are able to access the app without having to pay a premium.

In addition, the app can be accessed using the retailer’s free Wi-Fi, eliminating all potential costs, the company said.