News Briefs

New from Milani Cosmetics is a primer that harnesses the power of ingredients like 5% glycerin, 3% niacinamide and hyaluronic acid to nourish and hydrate the skin. 

The Conceal + Perfect Blur Out Smoothing Primer aims to smooth and soften dull texture on the skin by optimizing natural hydration levels, the company said.

The product contains moisture-locking micro-powders and creates a soft-focus effect that can blur and diffuse the appearance of fine lines, pores and imperfections, the company touted. 

Other notable ingredients include blue algae, Korean pear extract, arnica and blue chamomile.

Retailing for $15.99, Milani Cosmetics’ new Conceal + Perfect Blur Out Smoothing Primer is available for purchase online and at Ulta Beauty. 

Muscle Milk is embracing the warm flavors and spices of the fall season with a limited-edition flavor—s’mores. 

As the brand’s first limited-time and seasonal offering, the shakes contain notes of chocolate, marshmallow and graham crackers. 

Powered by the same 25 g of protein per container as the Muscle Milk Genuine, each 11-oz. bottle contains 170 calories and 0 g of sugar, as well as fiber and vitamins A and D, the brand shared. 

“Fall is the perfect season to enjoy new flavors,” says Marissa Pines, senior marketing director for Gatorade. “With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25 grams of protein, all in a convenient grab-and-go package.”

Currently, Muscle Milk s’more is available for purchase on Amazon and will roll out to retailers nationwide beginning the week of Sept. 8. 

New from Nailboo is a tool that helps users gently remove their stubborn manicures and ensure minimal damage to the nail. 

The brand’s Magic Soak Manicure Remover, which utilizes a warmer base, can gently remove dip, gel and acrylics without the use of foils. 

The tool has spill and splash prevention, and comes with a bowl, warming base, lid, manicure scraper tool and instruction leaflet. 

Retailing for $50, Nailboo’s Magic Soak Manicure Remover is available for purchase online. 

Dymatize is rolling out a new flavor in its ISO100 product line—cinnamon cereal. 

The product features specks of cinnamon and a cinnamon cereal "bottom-of-the-bowl" milky flavor, and is made with hydrolyzed whey protein isolate. The product contains 25 g of protein per serving. 

Designed to mix easily with water, milk or milk alternatives, it also contains 5.5 g of branch-chained amino acids, the brand shared. 

Consumers can find Dymatize’s ISO100 in cinnamon cereal at GNC, Amazon, The Vitamin Shoppe and other major retailers. 

Hiya’s children’s wellness products line has launched a new item—Kids Daily Greens + Superfoods. 

The greens powder, formulated specifically for children, aims to support growth, digestion and brain health, while also appealing to its targeted demographic with a chocolate milk flavor. 

The product delivers a blend of greens, superfoods, vitamins, minerals and antioxidants, and is made with more than 55 whole-food derived ingredients, the company shared.

“As a parent, I understand the daily struggle of ensuring kids get their greens. We’ve created something truly special—a greens powder that has the benefits of powders made for adults yet uses kid-friendly ingredients, and tastes like chocolate so kids will actually enjoy it,” said Darren Litt, Founder and CEO of Hiya.

Currently, Hiya’s Kids Daily Greens + Superfoods is available for purchase online. 

A new face is gracing the iconic orange Wheaties cereal box--tennis star Coco Gauff.

Gauff, who won the US Open Tennis Championship in 2023 and sits at No. 2  on the Women’s Tennis Association singles rankings, is the latest athlete to get her own cover. 

“It is an honor to be on the next Wheaties box, especially as the legendary Billie Jean King passes the historic ‘Wheaties Champion’ title onto me,” said Gauff. “I’ve had so many role models in this sport help guide my professional and personal journey, and I hope to keep empowering the next generation to also work hard and dream big.”

Gauff’s limited-edition Wheaties box will be available at major retailers for $6.19.