In his role, Lynch will spearhead the company’s sales, marketing and product strategy efforts.
"I'm proud to be joining the exceptional team at Mile High Labs during what I view as a pivotal time for the Company," Lynch said. "Cannabinoids, for now more specifically CBD, have quickly become an integral part of overall consumer health and wellness routines. Hundreds of global and domestic consumer companies are testing pilot products, developing new formulations and eagerly preparing for anticipated clarity in regulations. Premium brands are looking for the highest quality, best-in-class consumer solutions that deliver better experiences. I'm excited to welcome brand partners to Mile High Labs, and I look forward to continuing to work with them in facilitating a successful entry into this high growth category."
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Lynch’s background includes executive positions in global technical and consumer product sales, as well as product development, business development and marketing. Over the course of his career, he has worked with such products as dietary supplements, medical and functional foods, cosmetics, animal nutrition and proprietary active ingredients. He led the development Walmart and Sam’s Club e-commerce’s first vitamin brands and the first dietary supplements for Estee Lauder.
"Mile High Labs has championed quality and innovation since its inception, and I'm thrilled to be contributing to its important mission," Lynch said. "I look forward to playing a key role in our global strategy as we grow our business, and delivering truly novel consumer goods that delight and excite our customers, and in turn, inspire their customers as well."
This article originally appeared on CBD Retail Insights.