M&M’s receives white chocolate sugar cookie makeover

Just in time for the holiday season, a brand new M&M’s flavor is making its debut.

Created just for this time of the year, the brand is unveiling its white chocolate sugar cookie offering.

Featuring a white chocolate and sugar cookie-flavored shell and crispy center, the candies come in red, green and white colors, the company said.

In addition to launching a new flavor, M&M’s is inviting fans to share their #BiteSizedHolidayWishes via MMs.com. Messages will be randomly selected and shared on the jumbotron in Times Square and social media channels beginning Nov. 27.

“Both the flavor and texture of the new M&M’S sugar cookie evoke the warmth and nostalgia associated with homemade holiday cookies,” Tanya Berman, Mars Wrigley’s head of seasonal marketing, said. “We know our fans will love the taste of holiday magic M&M’S sugar cookie brings, and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share.”

M&M’s sugar cookie chocolate candies are available in a share size and lay-down bag.