Mommy’s Bliss unveils prenatal, postnatal multivitamins

Mommy’s Bliss is entering the prenatal market with a new line of prenatal and postnatal vitamins and supplements.

Developed by a team of mothers, the line looks to help new mothers address the needs and unique challenges that come along with pregnancy and postpartum care, the company said.

“For over 20 years, moms have trusted and recommended Mommy's Bliss products to make babies happier and healthier,” Yasmin Kaderali, Mommy's Bliss CEO said. “Our New Mom Line of prenatal multivitamins and supplements were developed by our team of moms to offer the same promise to expectant moms by giving them what their babies need, plus what they need to feel their best.”

The New Mom Line will launch with four key products that include:

• Prenatal Multivitamin + Iron, which looks to offer essential vitamins and nutrients for baby, as well as extra B12 to support energy levels;
• Prenatal Multivitamin + Probiotic, which features vitamins and nutrients for baby, as well as probiotics, ginger, and vitamin B6 to help expectant mothers with nausea, gas, constipation and upset stomach;
• Prenatal Omega + DHA, which contains a blend of omega fatty acids, as well as DHA, in a gummy form that comes in lemon and orange flavors; and
• Prenatal Regularity, which looks to offer natural probiotic fiber to support mothers' gut health and immune system, in orange and berry-flavored gummy.

All of the new launches by Mommy’s Bliss retail for $19.99 each, are free from artificial flavors and colors, and do not contain gelatin, dairy, gluten or soy, the company said.

Shoppers can find the line in-store at Target and at Amazon.com.