Mucinex intros The Mucus Masher gaming experience

Mucinex, a Reckitt brand is unveiling the Mucus Masher, an online gaming experience that uses A.I. technology. 

At the intersection of health and tech culture, the Mucus Masher, launching on Feb. 27, leverages the latest image generation technologies and LLMs to bring a new level of interactive engagement to consumers.

“This addictive, snot-busting game lets consumers crush the iconic Mucinex mascot Mr. Mucus, the notorious humanoid blob and epitome of coughs, colds and congestion,” the company said. “Known for getting smashed at the end of Mucinex commercials, players now have the opportunity to decide what object ultimately smooshes Mr. Mucus like the little booger he is. Try it with houses, whales, skyscrapers, planets, bulldozers or whatever else comes to mind, don't be afraid to get creative (but do keep it clean, yeah?).”

[Read more: Mucinex launches Flip the Script campaign]

"It's still cold and flu season, and we know everyone is sick of coughing, sneezing, congestion and more," said Albert So, marketing director for upper respiratory brands at Reckitt. "What better way to take out your frustration on cold and flu symptoms than to crush the guy who started them in the first place? We're giving consumers the opportunity to get humorous revenge on this slimeball through a unique blend of A.I. technology and their own imagination and creativity."

Developed in collaboration with creative agency McCann New York and digital production partners Active Theory and Addition, the game will be available to play for free at MucusMasher.com.