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My/Mochi Smoothie Incredibites combine puree smoothies, mochi dough

My/Mochi Smoothie Incredibites are real fruit puree smoothies wrapped in a pillowy blanket of mochi dough, the company said.
3/10/2022
My/Mochi Smoothie Incredibites

My/Mochi is expanding its frozen snacks with a brand-new line.

The Los Angeles-based company has launched Smoothie Incredibites, real fruit puree smoothies wrapped in a pillowy blanket of mochi dough.

[Read More: My/Mochi Ice Cream’s latest launches inspired by international flavors]

“Innovation and experience are what get consumers excited,” CEO Craig Berger said. “The company disrupted both frozen novelty and snacking categories with My/Mochi Ice Cream and continues the tradition of bringing ‘mochi to the masses’ with our Smoothie Incredibites. We continue to differentiate ourselves with a mochi twist on already familiar textural experiences.”

Available in strawberry banana and mixed berry flavors, each handheld snack contains 60 calories per serving, is gluten-free and made without soy or GMO ingredients, the company said.

[Read More: My/Mochi Ice Cream goes vegan via oat milk]

Consumers can find My/Mochi Smoothie Incredibites in the frozen food section of grocery stores.

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