Natrol, Ashley Tisdale kick off Back on Track giveaway
Natrol, a supplement brand, has joined forces with Ashley Tisdale, founder of Being Frenshe, to empower individuals to reset their sleep routines with an exclusive giveaway of tools and resources designed to support a healthy sleep routine.
Noting that Americans lose on average 15.5 hours of sleep during the summer months (about 10 minutes of sleep per night), Natrol said, “As the year shifts from the leisurely pace of summer to the more hectic days of fall, it’s time to be intentional about resetting our routine to get our sleep back on track. The seasonal change—sometimes called the summer sleep slump—can leave many feeling sleep deprived, disoriented and routines out of whack."
Pointing out that no matter our age or phase in life, we all experience the shift in priorities, schedules and daily lives the change in season brings, the company said, “By combining Natrol’s clean, highly-effective and drug-free sleep aid products with Ashley’s self-care ritual tips and passion for wellness, this campaign goes beyond a mere collaboration; it signifies a shared vision of empowering individuals to embrace holistic well-being. Built from Ashley’s personal mental health and wellness journey, Being Frenshe products are formulated with clean ingredients and rooted in the emotional power of scent to help boost one’s mood.”
[Read more: Natrol prioritizes revitalizing sleep with latest melatonin blends]
“We understand the challenges that come with seasonal transitions when it comes to getting restful and rejuvenating sleep. Through our collaboration with Ashley and her clean wellness brand, we will provide individuals with the tools and resources to reset their sleep routines and fully embrace the unique opportunities that each season brings,” said Hanan Wajih, Natrol’s chief marketing officer. “At Natrol, our mission is to support everyone in achieving their best night’s sleep, allowing them to live their best day every day.”
Designed to inspire and support consumers as they reset their sleep routine, the Back on Track Pack giveaway launches Aug. 14 and runs through Sept. 15. Fifty randomly selected individuals have the chance to win a Back on Track Pack—10 winners announced each week—along with a $50 Target gift card. Together with Natrol melatonin products, Ashley has selected three Being Frenshe products from its Lavender Cloud line to include in the Back on Track giveaway packs to provide the ultimate sleep support ritual and soothe you into sweet dreams: Hair, Body & Linen Mist, Reset Candle and Milky Hydrating Lotion.
“Being Frenshe is all about empowering individuals to own their well-being and embrace mindful rituals that support a healthier life,” said Ashley Tisdale, founder of Being Frenshe. “Sleep is a personal priority, and scent focused rituals are essential to my well-being. Partnering with Natrol allows me to share the perfect wellness routine. Together, we will empower people to take charge of their sleep and embrace each day feeling their best.”
[Read more: Natrol debuts Sleep+ line of melatonin products]
Recognizing the importance of education in fostering healthy sleep habits, Natrol has enlisted the expertise of renowned sleep specialist, Dr. Shelby Harris. As a qualified authority in her field, Dr. Harris emphasizes the significance of melatonin and its role in helping people get back on track with optimal sleep patterns, the company said.
“With the summer sleep slump, many people become night owls, so melatonin is a tool I sometimes advise when you need some support in adjusting your sleep routine,” said Harris. “I’m delighted to partner with Natrol in providing valuable insights into the importance of understanding melatonin and how it can contribute to getting back on track with healthy sleep patterns. With the right knowledge and tools, individuals can face seasonal shifts with renewed energy and vitality.”
To learn more and enter the Back on Track Pack giveaway, visit online here.