NatuEra introduces first smart CBD sales kiosk for retail groceries
NatuEra, a vertically integrated cannabinoid producer and brand of hemp-derived CBD products, has rolled out the market’s first smart CBD sales kiosk specifically designed for major grocery, pharmacy and mass market retailers.
The interactive touchscreen units combine educational videos, product information and vending of NatuEra’s CBD wellness products in a store-within-a-store model completely managed by NatuEra. This enables retailers to participate in the rapidly growing, yet highly complex, $6 billion CBD wellness market, the company said.
The first units were installed this month at EatWell, a new natural food concept by Schnuck Markets that targets consumers who prioritize health and wellness and natural products. The launch showcases the NatuEra CBD Smart Kiosk’s ability to address regulatory, category management and other pain points that have prevented large retailers from realizing revenue opportunities in the CBD category.
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“Over one-third of Americans and half of millennials have purchased a CBD product, but until now major traditional retailers have had little access to this revenue stream,” said Nicolas Nannetti, CEO of NatuEra. “We designed the NatuEra CBD Smart Kiosk to specifically mitigate retailers’ regulatory risk and liability, as well as to provide a turnkey category management solution that brings CBD-based wellness products to consumers at the retail locations they trust.”
Each kiosk draws shoppers with an always-on 42-in. touchscreen, featuring the image of a hemp plant nestled in a pair of hands. A tap on the screen leads to product information as well as educational content about topics ranging from the relationship between hemp, cannabinoids such as CBD and wellness to NatuEra’s plant-based purpose and GMP-certified quality management systems, including relevant videos at the top of every screen to keep users engaged.