Nature’s Bounty hair, skin and nail supplement take on jelly bean format

Nature’s Bounty Optimal Solutions is innovating its traditional hair, skin and nail supplement with Advanced Hair, Skin and Nails Jelly Beans.

The jelly bean supplement is free of artificial flavors and sweeteners, does not contain lactose or soy, and is made with a non-GMO formula, the Ronkonkoma, N.Y.-based company said. The new format comes in mixed berry, strawberry and watermelon flavors.

“The future of beauty supplements has a new form — jelly beans. As a pioneer and leader in the beauty supplement space with more than 20 years under our belt and innovation at the forefront, we know what consumers are looking for — trusted products backed by science, and made with the purest ingredients,” Aileen Stocks, general manager of VMHS at The Bountiful Co., said “We’re excited to offer a format that’s completely new to consumers and are proud to once again help shape and build the trajectory of the category, as we expand our beauty supplement footprint.”

Each serving contains 6,000 mcg of biotin, as well as twice the amount of keratin as its original formula and vitamins A, C and E, the company said.

Currently, Nature’s Bounty Optimal Solutions Advanced Hair, Skin and Nails Jelly Beans are available on Amazon.com. The product will be expanding its availability to such retailers as Walmart, CVS Pharmacy and Kroger throughout the summer.