Nature’s Bounty unveils jelly bean vitamin line
Nature’s Bounty has come up with a fun and innovative way to ensure consumers with a sweet tooth get their daily dose of vitamins.
The Bohemia, N.Y.-based company is unveiling its new line of jelly bean vitamins that join the previously launched Optimal Solutions Advanced Hair, Skin and Nails Jelly Beans, and aim to cater to a variety of wellness needs.
Available for children and adults, the vitamins are fruit flavored, vegetarian and do not contain artificial sweeteners or gelatin, the company said.
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Vitamins part of the line include:
- Immune Jelly Beans, formulated to support daily immune health, it is made with zinc and vitamins C and D, and comes in an orange flavor;
- Sleep Jelly Beans, made with melatonin, this drug-free sleep aid comes in a mixed fruit flavor;
- Multi Jelly Beans, a multivitamin that aims to support whole-body health via select essential vitamins and zinc, and comes in a strawberry lemonade flavor;
- Energy Jelly Beans, formulated to help consumers convert food into cellular energy via the included vitamin B12, comes in a cherry flavor;
- Kids Multi Jelly Beans, made with 10 essential vitamins and minerals that aim to support the health and development of children, comes in a raspberry orange twist flavor; and
- Kids Immune Jelly Beans, formulated with zinc and vitamins C and D to aid the immune health of children, these bite-sized jelly beans come in an orange burst flavor.
“Consumers are prioritizing self-care and wellness more than ever, and taking vitamins and supplements is one of the ways consumers support their health. Nature’s Bounty is committed to creating nutritional supplements that support overall health and make wellness routines more enjoyable,” Aileen Stocks, the president of wellness brands at The Bountiful Co., said. “With a rich history in the space, we’re no stranger to innovation and are excited to offer this new line of jelly bean vitamins that delivers on our commitment and shows that the future of wellness can taste great.”
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Nature’s Bounty jelly bean vitamins are available for purchase online at Amazon.com and at such major retailers as Walmart, Kroger and CVS Pharmacy.