Nature’s Truth expands its elderberry offerings

With the start of the new year, Nature’s Truth is bringing back elderberry into the mix.

“Elderberry is no longer a seasonal item, it’s being used year-round as people are becoming more focused on a proactive approach to their health,” said Kimberly Vigliante, senior vice president of wholesale sales and marketing at Nature’s Truth. “The expansion of our family of elderberry products is a direct reflection of the needs and desires of our consumers.”

Nature’s Truth already has a line of sambucus black elderberry products, including an elderberry liquid, capsules and adult gummies. In 2021, the line will continue to grow with a children’s gummy that will formally debut in the spring, the company said.

“Our customers care about where their vitamins are coming from, and they trust Nature’s Truth because they know they’re getting the best possible quality,” Vigliante said. “From our easy to swallow capsules, to great tasting liquid, chewable and gummy formulas for kids and adults alike, there’s an elderberry for everyone in the family.”

According to Nielsen data ending Oct. 31, 2020, the brand as a whole saw triple-digit growth for the last 52 weeks, the company said.

Formulas found in Nature’s Truth products are non-GMO and free of gluten and dairy, as well as are either vegetarian or vegan, minus the capsules.