Nature’s Truth named No. 1 in Independent Pharmacy

Piping Rock Health Products, LLC announced that its brand Nature’s Truth is the No. 1 vitamin brand in Independent Pharmacy.

This marks the fourth consecutive year Nature’s Truth has achieved the top spot, according to proprietary PA data from Hamacher Resource Group, Inc., through Sept. 30, 2024.*

Nature’s Truth also remains the No. 1 brand in the Independent Pharmacy subcategories Single Letter Vitamins, Herbals & Botanicals, Specialty Supplements and Mineral Supplements, increasing share in all subcategories, the company touted. Nature’s Truth’s share of the Vitamins & Dietary Supplements subcategory increased from 24% in 2023 to nearly 31% in 2024.*

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“Our commitment to innovation and creating unique, standout products is what drives our brand’s consistent growth year after year in the independent class of trade,” said Rich Scoza, VP of customer development and strategic planning for Nature’s Truth. The vitamin brand said it services independent pharmacies through its wholesale partners, offering premium-quality supplements at exceptional value, complemented by tailored and comprehensive marketing programs. 

Piping Rock Health Products was honored as a Top 10 Supplement Manufacturing Company of 2024 by Food Business Review and was featured on the cover of its special Supplement Manufacturing issue in July. Nature’s Truth received several Taste for Life Essentials Awards this year as well, for its Magnesium Glycinate, Ashwagandha and Elderberry Gummies.

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HRG partners with national and regional pharmaceutical wholesalers to supply category management and visual merchandising services to independent pharmacies across the country.

To distinguish the top brands in the vitamin and dietary supplement category, HRG utilizes their proprietary PAC data, which combines drug wholesaler withdrawal data, nationwide sales data and performance analytics, which is a strong indicator of independent drugstore sales.

Nature’s Truth earned the top spot in Vitamins & Dietary Supplements in 2021, 2022, 2023 and now again in 2024. 

_{*Source: HRG Proprietary PAC Data – 52 weeks ending 9/30/24.}