Nature's Willow targets natural itch relief

Nature’s Willow CEO David Knox said that the Cincinnati-based company’s two products, Willow Balm and Bug Bite Balm, are designed to offer natural relief to consumers, utilizing a three-pronged approach. 

He said that the products contain white willow bark, a natural pain reliever; helichrysum, an anti-inflammatory; and essential oils to give consumers products that quickly relieve symptoms. A 3.5-fl.-oz. container of Willow Balm, a pain-relieving cream for arthritis, back pain and sore bones and joints, has a suggested retail price of $10, while a 0.5-fl.-oz. container of Bug Bite Balm has a suggested retail price of $6.

“This is going to do well at retail for several reasons,” Knox said. “First, about 44% of pain sufferers are looking for natural relief products and they are not finding them at retail. Second, during this COVID-19 pandemic, consumers are looking for and focusing on self-care wellness products. Our products fit the bill and will help drive sales at retail.”