News Briefs

Vitabrid C12 is rolling out its new Wrinkle Serum Professional kit, which contains its Face Brightening and Wrinkle Serum products.

The kit looks to combine the anti-aging and antioxidant effects of both products to help release vitamin C into the skin for more than 12 hours to aid in improving the look of wrinkles, pores and dull skin, the company said.

Consumers can find Vitabrid C12’s Wrinkle Serum Professional kit available for purchase online.

Bayer Consumer Health is debuting its Children’s Afrin line.

Children’s Afrin provides targeted fast relief, for children who suffer from nasal congestion due to colds or allergies, the company said.

The children’s medicated product line consists of two nasal spray products for children ages 2 to 6 and 6 and up: Afrin Extra Moisturizing Stuffy Nose Pump Mist, for ages 2 to 6 years old, is specially formulated for young children and unblocks a stuffy nose fast; and Afrin No Drip Extra Moisturizing Stuffy Nose Pump Mist, for ages 6 years old and up, targets nasal congestion in seconds without dripping down the nose or throat.

“There’s nothing worse than when you’re almost out the door, and your child runs over with their stuffy and snotty nose complaining of being sick because you know your plans for the day have been thwarted. That’s why we’re excited to bring the power of Afrin’s fast congestion relief to the whole family, so all ages can breathe more freely,” said Catherine Vennat, vice president/general manager, Upper Respiratory, Bayer Consumer Health U.S.

“Children suffering from colds or allergies now have access to nasal congestion relief that works fast and allows children to feel like themselves again, and their busy parents to get their families back on track while juggling multiple responsibilities,” Vennat added.

Ben’s Original is helping consumers simplify their weekly meal preps with its new Risotto Ready Rice line.

Inspired by the classic and creamy rice dish, it is infused with modern flavors, and available in two varieties:

• Cheese Risotto: Made with white cheddar, parmesan and blue cheese; and
• Mushroom Risotto: Features parmesan and cheddar cheese and a mushroom mix. 

Both new launches can be heated in the microwave for 90 seconds, is made with 100% Italian-grown Arborio rice and do not contain artificial flavors or coloring, the company said.

Premier Protein is helping consumers stay on track with their health goals while also savoring the flavors of the holiday season with its new limited launch.

The winter mint chocolate high protein shakes, which include 30 g of protein, 160 calories and 1 g of sugar per serving, contain chocolate and mint flavors.

Also featuring 24 vitamins and minerals including antioxidants, vitamins C and E to support the immune system, the shakes come in 11.5-oz. individual bottles and 12-count multipacks, the company said.

Consumers can find Premier Protein’s limited winter mint chocolate high protein shakes at major retailers including Sam’s Club and Costco.

Mielle Organics is expanding its Rosemary Mint product collection with the launch of its new strengthening conditioner.

Designed to complement its previously launched strengthening shampoo, the product looks to provide users with strength and moisture to aid in improving the overall condition of the hair and scalp, as well as support longer and healthier hair, the company said.

"At Mielle, we take great pride in producing top quality, innovative and effective haircare products, and we are so thrilled to now have the No. 1 best-selling product for textured hair," said Monique Rodriguez, founder and CEO of Mielle Organics. "Our Rosemary Mint Scalp & Hair Strengthening Oil has amassed an incredible fan following since it was introduced in 2018, and we are excited to extend this collection with the launch of the new Rosemary Mint Strengthening Conditioner."

Infused with biotin, the conditioner is designed to deliver shine, and soften and detangle tresses, the company said.

Made without parabens, sulfates, mineral oil, DEA or animal testing, Mielle Organics’ Rosemary Mint Strengthening Conditioner retails for $9.99.

The holiday season is right around the corner and Sprite is helping consumers get into the spirit by bringing back two holiday-inspired beverages — winter spiced cranberry and winter spiced cranberry zero sugar.

To celebrate the relaunch of the beverages, the brand is working with UNWRP on custom holiday greeting cards inspired by the bold flavors of the returning soft drinks, the company said.

Sprite winter spiced cranberry has 120 calories and 32 g of sugar per 12-oz. serving, while the winter spiced cranberry zero sugar offering contains 0 calories and 0 g of sugar per 12-oz. serving, the company said.