News Briefs

Viviscal is expanding beyond its hair growth supplements with topical products formulated with hair building blocks.

Containing biotin, keratin, fortified marine collagen and seaweed extract to help nourish strands for a thicker and fuller-looking appearance, the new launches include:

• Exfoliating Scalp Scrub: Designed to support a healthy scalp, it works to aid in removing dead cells, as well as remove buildup and dirt;
• Thickening Shampoo: Made to strengthen and reduce breakage, it also gently cleanses and stimulates the scalp while also delivering hydration to nourish hair and encourage growth from the inside out;
• Strengthening Conditioner: Designed to help strengthen strands, it also looks to reduce breakage for healthier-looking hair; and
• Hair Thickening Serum: A lightweight, leave-in treatment that can be used on wet or dry hair for density and softness without creating frizz.

Consumers can find Viviscal’s new launches in stores and online at Ulta Beauty, CVS Pharmacy and Walgreens.

Ahead of the release of Disney’s live-action “The Little Mermaid” film, Annie’s is releasing a limited-edition line of pasta and snacks with an exclusive packaging design. 

In addition, each product part of the film’s promo launch will include a code for movie tickets, which are under a partnership with Fandango, that gives fans a chance to see the movie in theaters for just $13 with the purchase of three or more participating products. 

The limited-edition launch includes Annie’s Macaroni and Cheese, Organic Bunny Grahams and Cheddar Bunnies. 

Consumers can find products with limited-edition packaging wherever the brand’s products are currently sold.

Glamnetic is debuting a new press-on nail collection—The Modern Artista.

Named after the brand’s CEO and co-founder, Ann McFerran’s Instagram handle (@themodernartista), the collection consists of six artistic nail designs in short, almond, medium almond and short round shapes.

Designs part of the collection include Olive You, Golden Touch, Untamed, Duchess, Limoncello and Little Miss Daisies.

Consumers can find Glamnetic’s The Modern Artista collection available for purchase online, as well as at Ulta Beauty and Sephora.

Mielle’s Sea Moss collection of hair care products is expanding with a new addition—Anti-Shedding Scalp & Hair Oil.

Designed to offer users a new proactive option to help maximize hair retention and nourish the scalp, the lightweight oil features fast-absorbing nutrients and is meant to be used daily before styling.

The oil aids in reducing excessive shedding due to breakage, the company said. Furthermore, the oil aims to improve the scalp's condition by imparting nutrient-dense moisture for healthier-looking hair.
Infused with sea moss, which is known to contain 92 of the 102 essential elements that the body needs to thrive, it also has saw palmetto to support a balanced scalp and promote healthier-looking hair.

Currently, Mielle’s Anti-Shedding Scalp & Hair Oil is available for purchase online.

Smartfood continues its partnership with Doritos by rolling out its latest flavor innovation—Cool Ranch.

The limited-time offering, which packs a punch of tanginess from onion, garlic, tomato and spice flavors, comes in Smartfood’s air-popped, ready-to-eat popcorn format.

Available in select stores, the snack will debut on shelves nationwide in June.

Currently, consumers can shop Smartfood Doritos Cool Ranch in a 6.25-oz. size that retails for $5.19 and a 2-oz. size that retails for $2.49 through September.

Topo Chico is debuting a brand-new line—Topo Chico Sabores.

The new line features flavored sparkling waters in unique flavor profiles and contains filtered sparkling water, crisp bubbles and a blend of minerals for added taste, the company said.

Available flavors include blueberry with a hint of hibiscus extract, tangerine with a hint of ginger extract and lime with a hint of mint extract.

Each product features real fruit juice and a hint of herbal extracts. The new beverage line contains 0 g of added sugars, the company added.

Topo Chico Sabores will be available beginning April 24 in select markets, including New Mexico, Arizona, Colorado, Texas and New York.