News Briefs

The classic taco shell just got a whole lot sweeter. 

Old El Paso and Cinnamon Toast Crunch have come together to launch Dessert Taco Shells.

Featuring Cinnamon Toast Crunch’s Cinnadust, the new product is debuting in limited-edition boxes that feature NFL stars JJ Watt and Justin Jefferson. 

“We love adding unexpected flavor combinations to our roster, and this collaboration between Cinnamon Toast Crunch and Old El Paso pairs the most valuable players from the cereal and taco game for a one-of-a-kind format that gives taco night the sweet touchdown it deserves,” said Jenny Jonker, Old El Paso brand experience manager. “The Most Valuable Taco is coming off the bench to help cereal and taco fans alike indulge in the beloved tastes and textures they count on from General Mills.” 

Consumers can find the Old El Paso Cinnamon Toast Crunch Dessert Taco Shells in limited-edition boxes featuring JJ and Justin exclusively on Walmart.com. The product will also be available for a limited time at retailers nationwide beginning in March. 

La Roche-Posay has a new global brand advocate—Jannik Sinner. 

The tennis star will help the brand address the current lack of protection and education around UV rays by leveraging its expertise and highlighting the Anthelios sunscreen line, the company said. 

Sinner, who plays outdoors all year round, also will aid the brand in promoting a healthier future for all skin types. 

Famous Amos is going back to basics with its classic chocolate chip cookies. 

The brand recently shared that it will be leaning into its roots and bringing back the original recipe, which was created back in 1975. 

“At Famous Amos, we know how to deliver the ideal classic chocolate chip cookie, one that balances crunchy and chocolatey goodness,” said Julia Witten, senior brand manager at Famous Amos. “We’re excited to deliver our Original Chocolate Chip Cookie recipe via all retail channels and give our fans the bite-size cookies they’ve loved for nearly 50 years.”

With this relaunch, which utilizes high-quality ingredients, the bite-sized cookies feature a balance of crunchy and chocolatey notes, the brand said. 

The Famous Amos Original Chocolate Chip Cookies will be rolling out to retailers nationwide throughout February. 

Nautica is helping men revitalize their grooming routines with a new line of products.  

The Grooming Collection features a face, hair and body wash, as well as a shave gel and post-shave balm that feature a woody fragrance. 

The collection includes the following products:

• Grooming Cleanse: A 3-in-1 formula that works to cleanse the face, hair and body while also leaving skin feeling hydrated, smooth and revitalized; 
• Grooming Shave: A non-foaming shave gel that looks to leave skin nourished and hydrated; and 
• Grooming Hydrate: A nourishing balm that soothes skin after shaving, and does not leave behind a greasy feeling or unwanted shine. 

Retailing from $12.99 to $14.99, the Grooming Collection is available for purchase at retailers nationwide. 

Shani Darden has kicked off the third year of the Shani Darden Skin Care Mentorship Program. 

Launching in correlation with Black History Month, the 2024 iteration of the initiative looks to spotlight POC estheticians and beauty entrepreneurs working to grow their brands. 

Darden hopes that through this program she can close a gap in the beauty space, which currently sees 7% of brands on store shelves being black-owned and these brands receive just 8% of venture capital funding in the industry, the initiative shared. 

Applications, which are open online, close on Feb. 29. Mentees will be announced on March 29, and the program will begin on April 8. 

With cold temperatures, the skin could be asking for a little more hydration when it comes to addressing this concern. 

Enter Lubriderm, which is offering two new body washes—a first for the brand—that look to help preserve the skin’s moisture barrier for healthier-looking skin. 

The launches include: 

• Daily Moisture Body + Face Wash in Lightly Scented: A 2-in-1 full body wash and face cleanser that works to help remove dirt, excess oil and impurities from the skin. Suitable for all skin types, it contains pro-ceramide and shea butter to help preserve the skin’s natural moisture barrier; and 
• Advanced Therapy Body Wash in Fragrance Free: Made to hydrate dry and itchy skin, the body wash aids in removing dirt, excess oil and impurities from the skin to leave behind a moisturized feeling. Formulated with pro-ceramide, vitamin E and pro-vitamin BB5, it also works to help maintain the skin’s natural moisture barrier. 

Lubriderm’s Daily Moisture Body + Face Wash in Lightly Scented retails for $7.97 and the Advanced Therapy Body Wash in Fragrance Free carries an SRP of $8.97.