News Briefs

St. Patrick’s Day is around the corner and Lucky Charms is noting the holiday with limited-edition packaging of its cereal that does not feature its infamous mascot, Lucky. 

In an effort to catch the popular leprechaun, the brand is releasing a line-up of trap-inspired activities to help fans of its cereal bring Lucky back to his box. 

The brand partnered with Hasbro on an online board game that takes a new twist on the classic game Mouse Trap, and also is rolling out cereal boxes with a trap that can be cut out and used to catch a leprechaun, the company said. 

“We never know what our favorite, mischievous leprechaun is up to,” said Brandon Tyrrell, senior marketing communications manager at General Mills. “But now with him off the box and on the run we're asking for everyone's help to find him. We know he's a big “American Idol” fan and have reason to believe he could appear on set Feb. 25 and March 3 on ABC and next day on Hulu—so be on the lookout!​”

Consumers can find the limited edition Lucky Charms boxes available at retailers nationwide.  

Kiss Products’ imPress Manicure line debuts a new collection that features press-on nails containing chrome-like effects, as well as trendy colors that are difficult to achieve with ordinary polish, per the brand. 

The new colorFX by imPress line contains peel-and-press nails that feel like the users’ own nails due to its PureFit Technology, the company said. 

“Being able to offer consumers this very special, multi-dimensional color effect manicure without having to spend a lot of time and money in a salon is what the imPRESS brand is all about.  We are excited for our consumers to instantly and affordably express themselves with these next generation, salon-inspired shades and effects,” said Annette DeVita-Goldstein, senior vice president of global marketing.

Featuring 26 shades, the new colorFX collection’s kits contain 30 nails, a prep pad, a mini nail file and a manicure stick, and carry an SRP of $10.99. 

La Roche-Posay is debuting a new line of products that contain a new multi-patented molecule created by L’Oréal innovation. 

The new MelaB3 line features a serum and SPF that are formulated to help protect the skin and work in tandem to improve the appearance of dark spots. 

Powered by Melasyl, the Mela B3 Serum is formulated to treat localized hyperpigmentation and even persistent dark spots while also helping improve skin tone uniformity. The discoloration dark spot solution also contains 10% niacinamide pigment inhibitor, retinyl palmitate, LHA exfoliator and carnosine antioxidant. 

The MelaB3 UV is a daily anti-aging moisturizer with SPF that is suitable for all skin types. Made to protect against visible signs of sun damage, the product is also formulated with Melasyl and 5% niacinamide, is easily blended into the skin and helps correct uneven skin tone, as well as fine lines and rough skin texture. 

Both of La Roche-Posay’s new launches, Mela B3 Serum and MelaB3 UV are available for purchase online and at drug stores nationwide. 

Sally Hansen is bringing major relaxation vibes to the nail care aisle with its new Color Therapy Bliss collection. 

Featuring 8 nourishing polishes that are infused with such ingredients as argan oil and biotin, the collection consists of calming shares that not only provide color but also help strengthen nails, the brand said. 

Available shades include Morning Meditation, One Day at a Time, Positivi-Tea, Pamper Me Purple, Dressed to Chill, Cool as a Cucumber, Serene Green and Everything Zen, which retail for $9.99 each and can be found at mass market, drugstore, food and e-commerce retailers nationwide. 

Zyrtec is launching ZyrTalk, a new platform on Zyrtec.com that aims to combat allergy misinformation and debunk myths with educational resources and engaging content featuring trusted scientists. 

The company noted the following:

• Despite an alarming surge in online health misinformation, 8 in 10 internet users continue to search for health information and medical advice online;
• TikTok is experiencing a more than 39.6% MoM growth rate in views on videos relating to “Allergy Relief”; 
• The misleading videos across social media link allergies to “leaky gut”, and sharing home remedies such as honey or a dairy-free diet.

"With the rise of health misinformation on social media, we recognized the need for an accessible resource that debunks allergy myths and breaks down the science behind allergy-related topics in a way that’s fun and easy for people to understand. Our mission is to share accurate, evidence-based content that will empower consumers to take control of their allergies and symptoms,” said Jenn Lovell, head of U.S. Allergy at Kenvue.

Entenmann’s is debuting its new Brownie Drizzle Drops, which come in two flavors—triple chocolate and creamy caramel. 

The bite-sized brownies feature a center of either chocolate or caramel and are finished with a chocolate drizzle. 

“We were deliberate in delivering our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go,” said Richard Link, senior director of marketing at Entenmann’s. “At Entenmann’s, we believe in sweetening moments that matter through our iconic baked goods, and we know Brownie Drizzle Drops will help our fans savor every moment!”

Individually wrapped in shareable boxes of eight brownies, the new launch is available for purchase at select retailers.