News Briefs

Pringles is changing the way consumers think of its classic crisp snacks. 

The brand has rolled out its first-ever puffed offering, Pringles Mingles, which are crispy on the outside and light and airy on the inside. 

Each bite-sized puff mingles two flavors and comes in a bowtie-style shape inspired by its mascot, Mr. P. 

“Our iconic Pringles can is part of our identity — and it's not going anywhere — but we're always looking for new ways to innovate and satisfy our fans' latest cravings,” said Mauricio Jenkins, US marketing lead for Pringles. “This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family, whether munching at home for movie night, at a party or on-the-go.”

Available in three flavors—cheddar and sour cream, sharp white cheddar and ranch, and dill pickle and ranch—Pringles Mingles will roll out to retail shelves nationwide beginning in October. 

Rimmel London has unveiled its Kind & Free Brow Wax. The product, which is a clear and universal brow wax, is designed to offer long-lasting hold and is easy to apply, the brand said.

The brow wax is is formulated without the use of perfume and mineral oils, the brand shared. It is also a cruelty-free, vegan and clean formula.

Retailing for $7.99, Rimmel London’s Kind & Free Clean Brow Wax is available for purchase wherever the brand’s products are currently sold. 

The Chips Ahoy! brand is entering the gluten-free aisle. 

The brand announced the launch of its gluten-free chocolate chip cookie, which will be a permanent addition to its lineup. 

“When we set out to create our first Chips Ahoy! Gluten Free cookie, we didn’t want it to be a good gluten free cookie, we wanted it to be a great cookie that's also gluten free,” said Jainette Quinones, brand manager Chips Ahoy! Innovation. “I am proud to say that our innovation team has succeeded— the new Chips Ahoy! Gluten Free cookie is an absolutely delicious cookie that everyone can enjoy.”

Chips Ahoy! Gluten Free is now available for purchase in the gluten free aisle of stores. 

To honor the service and sacrifices of Americans who served in the armed forces, Walgreens is offering a Memorial Day weekend discount to all veterans, active-duty military personnel and their immediate family members, including the families of those who lost their lives in service to their country.

Beginning May 24 through May 27, customers with a myWalgreens membership and valid military ID or proof of service will receive 20% off regularly priced products at any Walgreens or Duane Reade drugstore nationwide.

C4 Energy has a new collaboration with Hawaiian Punch in the works that includes beverages with nostalgic tropical fruit juice notes. 

The full C4 x Hawaiian Punch line of products will include a variety of Pre-Workout Powders, Performance Energy and PeptiPump products. The flavor profiles of the beverages include pineapple, passion fruit, papaya and guava juices. 

To correlate with the launch, C4 is rolling out a campaign that includes social content with athlete and boxing talent, in-store activations, merch and partnerships with Overtime Boxing and Top Rank Boxing. 

The new collaboration is available to shop wherever C4 products are currently sold. 

Club Crisps is adding a dose of sweet heat to its buttery crackers following a collaboration with Mike’s Hot Honey. 

“We couldn’t think of a better way to bring our first cracker-brand collaboration to life with the iconic, buttery crisps of Club,” said Mike Kurtz, founder of Mike’s Hot Honey. “We hope Club and Mike's Hot Honey fans enjoy relaxing and snacking on these buttery Club Crisps infused with our distinctive sweet-heat for a unique and delicious way to satisfy their cravings.”

The two brands are working together to launch Club Crisps flavored with Mike’s Hot Honey, which feature honey infused chili notes with buttery flavors, the companies said. 

“We’re always eager to learn what our fans' new flavor obsessions are so that we can create a fun and unique snacking experience,” said Carrie Foose, director of brand marketing for Kellanova Crackers. “Working with Mike's Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio. We can’t wait to work with the Mike's Hot Honey team to bring fans just what they've been waiting for with this limited-time innovation sure to deliciously spice up you and your club's snacking game.”

Club Crisps flavored with Mike’s Hot Honey will be available for purchase for a limited time at retailers nationwide for an SRP of $3.99.