News Briefs

Pure Protein is rolling out its latest product launch—All in One Protein Powder. 

The product is formulated with whey protein, collagen and fiber. Additionally, the protein powder offers 25 g of protein, 10 g of collagen, 6 g of fiber and 14 vitamins and minerals per serving, the company said. 

“As the dietary supplement market in the United States becomes increasingly more congested and expensive, users and especially those taking GLP-1 medications are seeking simplified, yet effective solutions to help them achieve their health and fitness goals,” said Alex Fishman, brand director at Pure Protein. “Pure Protein is proud to be a leading and trusted innovator of nutrient-dense protein products, and to offer our customers a new formula that makes complete nutrition easy.”

Available in two flavors—vanilla and chocolate—the powder aims to support immunity, skin, joint and bone health, as well as energy metabolism and digestive function, per the brand. 

Pure Protein’s All in One Protein Powder is now available for purchase on its website and Amazon, as well as at in-store at Kroger and other select retailers. 

Pepcid is rolling out a new OTC acid-reducer product that aims to help prevent and relieve heartburn symptoms.

The new Max Icy Cool Mint product aims to relieve heartburn symptoms in 15 to 30 minutes and deliver a cooling sensation with its icy cool mint coating, the brand said. 

Available in a 20-count pack that retails for $10.97 and a 40-count for $19.67, Pepcid Max Icy Cool Mint is available at such major retailers as Walmart, Amazon, Walgreens, Target and CVS Pharmacy. 

New from Bausch + Lomb is Blink NutriTears, an over-the-counter supplement that aims to target the root causes of dry eyes and aid in promoting healthy tear production and dry eye relief. 

“We offer dry eye sufferers a wide array of options that target the ocular surface, but many consumers are looking for options that go beyond eye drops,” said John Ferris, executive vice president, consumer, Bausch + Lomb. “With Blink NutriTears, consumers now have a first-of-its-kind clinically proven nutritional supplement that helps hydrate their eyes from within and provides long-lasting relief. It will be an outstanding complement to our growing dry eye portfolio.”*

Created alongside a group of eye care and nutritional experts, the supplements are formulated with a proprietary blend of such ingredients as lutein, zeaxanthin, curcumin and vitamin D, the company shared. 

Bausch + Lomb will begin rolling out Blink NutriTears to the eye care aisle of most major retailers, and online nationwide, by the end of July. 

Eos is adding two new fragrances to its 24 Moisture Body Lotion line. 

The new additions—strawberry dream and pink champagne—are designed to hydrate the skin without a greasy residue and feature scents inspired by the summertime, the brand stated. 

The strawberry dream scent features notes of strawberry, pink sugar and vanilla cream. The pink champagne contains scents of pear champagne, ruby pomegranate and plum suede. 

Both retailing for $9.99, Eos’ two new 24 Moisture Body Lotion scents are currently available for purchase on its website. The lotions will be available on Amazon beginning July 1 and at Walmart, Target, CVS and Kroger stores in September. 

The American Medical Association gathered physician and medical student leaders from all corners of medicine at its Annual Meeting of the House of Delegates to shape guiding policies on emerging health care topics.

The new policies adopted on the final voting day of voting at the AMA Annual Meeting include improving health care of minority communities in rural areas, increasing awareness of high dose biotin interference in lab test results, calling on stores selling tobacco products to post information about anti-smoking hotlines, decreasing youth access to e-cigarettes, regulating nicotine analogue products and protecting physician practices and patients against cyber security attacks.

On its policy regarding stores selling tobacco products, AMA said, “Bolstering its robust tobacco cessation policies, the AMA House of Delegates favored a policy requiring stores that sell tobacco or nicotine products to display information about anti-smoking hotlines. Hotlines, such as one operated by the Centers for Disease Control and Prevention, provide free confidential coaching over the phone to help people stop smoking. Hotlines offer many of the services and similar support to those in smoking-cessation classes and can be a valuable complement to physician care.”

“For years, anti-smoking hotlines have helped people stop smoking with trained coaches who offer personalized plans to quit. Requiring stores to post a hotline number is part of the AMA’s longtime work to reduce tobacco-related morbidity and mortality,” said AMA Trustee Ilse R. Levin, D.O., M.P.H. & TM.

Welch’s Fruit Snacks has officially launched its newest seasonal variety—Red, White & Blueberry—which will only be available for a limited time. 

“They’re a delicious treat for consumers of all ages,” said Betania Neto, seasonal brand manager at PIM Brands, makers of Welch’s Fruit Snacks. “As always, Welch’s Fruit Snacks are not only delicious, but also packed with essential vitamins A, C, and E, are gluten-free, and fat free, and align with the brand’s commitment to providing high-quality “better for you” snacks.” 

Inspired by the summer season and American traditions, the limited-edition fruit snacks feature a mix of cherry and berry flavors with whole fruit as the main ingredient, the brand said. 

“We’re thrilled to introduce a snack that captures the spirit of fun, festivity and American celebrations for enjoying with friends and family throughout the summer,” said Neto. “Our Red, White & Blueberry Edition is the perfect snack for adding that special and colorful touch of celebration, to any summer gathering.”

Available in a 26-ct. box of .5-oz. pouches that retail for $6.99, Welch’s Red, White & Blueberry Fruit Snacks can be found at major retailers including Aldi, Walgreens and H-E-B, among others.