News Briefs

Pop-Tarts is bringing warm and cozy flavors to its line of treats with the new Frosted Marshmallow Hot Cocoa variety. 

The pastry features a cacao dough and marshmallow filling and was inspired by the classic winter-time drink, per the brand. 

Retailing for $3.89, Pop-Tarts Frosted Marshmallow Hot Cocoa is available nationwide. 

The holiday season is around the corner and Native is getting into the spirit by rolling out its collection inspired by "the most wonderful time of the year."

The brand is featuring the return of classic scents, such as Sugar Cookie, Candy Cane and Fresh Mistletoe, as well as a new fragrance—Holiday Gumdrop. 

Holiday Gumdrop features a blend of mandarin, peach and lemon notes, the brand shared. 

Each scent is available in different formats that range from regular deodorant, mini deodorant, body wash, shampoo, conditioner, hand and body lotion, facial cleanser, whole body spray and cream deodorant. 

Native’s holiday line is available for purchase on its website, as well as at Target, Walmart and Amazon. 

Skittles is putting a new twist on its classic candies with the introduction of Pop’d. 

Featuring a blend of crispy and crunchy textures alongside its original flavors, the snack also will come in the brand’s popular sour varieties.  

“At Mars, we’re constantly looking for innovative ways to deliver new experiences to our fans, based on flavor profiles and texture trends that we know consumers are seeking," said Ro Cheng, marketing vice president, Mars Wrigley North America. “Skittles Pop’d trades Skittles’ traditionally chewy lentils for a crispy, crunchy texture that we know our fans are really going to enjoy.”

This new launch will be available in 5.5-oz. packs that will be available first on the TikTok shop then hit select retail shelves later this fall with nationwide distribution coming in early 2025. 

Farm Rich is rolling out four new additions to its popular line of frozen snacks and appetizers. 

New from the brand are the Stuffed Buffalo Crunchers with Frank’s RedHot Sauce, Spinach Artichoke Dip Bites, Grilled Cheese Bites and the return of the Pepperoni Pizza Roll-Ups. 

"Farm Rich has been making some of America's favorite frozen snacks and appetizers since 1982, starting with our popular Mozzarella Stick, and today we are America's #1 frozen cheese snacks brand," said Meghan Ozamiz, director of appetizers for Rich Products. "Each of these new items offers a new twist on a nostalgic favorite and showcase our continued commitment to making a variety of tasty snacks while appealing to the evolving tastes of our consumers."

All four new launches are available for an SRP of $6.68 each at Walmart stores nationwide. 

Planters is getting a jump start on the holiday season by unveiling its new limited-edition launch—Toasted Marshmallow Hot Chocolate Cashews. 

The introduction features kettle-roasted cashews and contain notes of cocoa and marshmallow. 

In addition, Planters shared that its Butter Cinnamon Pecans, Brittle Nut Medley, Holiday Nut Crunch and Winter Spiced Mix would be making a comeback for the 2024 holiday season. 

“Here at the Planters brand, we pride ourselves on creating quality snacking products to be shared with others, especially during the holidays," said Shannon Kelly Fike, brand manager for the Planters brand. “We’re excited for fans to try the new Toasted Marshmallow Hot Chocolate Cashews as they reacquaint themselves with the warm, inviting flavors of the winter months.”

Planters Toasted Marshmallow Hot Chocolate Cashews retail for $4.99 and are available for purchase at retailers nationwide. 

Celsius’ Essentials line of beverages is adding two new flavors to its lineup—watermelon ice and grape slush. 

Since its debut at the 2023 NACS Show, the Celsius Essentials line has grown to now include eight flavors. 

Each 16-oz. beverage is made up of the Metaplus blend and added aminos to help support physical and cognitive performance, the brand shared. 

Both new launches will be available for purchase at retailers in early 2025.