News Briefs

Doritos is putting its twist on the popular Sriracha hot sauce with a new snack. 

The Golden Sriracha chips from the brand feature a tangy and sweet blend of flavors that lean on the heat-forward taste of red Sriracha and also contain notes of yellow and green Sriracha.

“By keeping our finger on the pulse of trending and fan-favorite flavors, Doritos has developed a flair for putting an unexpected spin on beloved flavor profiles and elevating them to new heights. Doritos Golden Sriracha opens the door to an entirely new flavor that accomplishes a lofty task: putting a bold twist on Gen Z’s favorite hot sauce,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. “We’re excited to introduce loyal snackers, esteemed foodies and everyone in between to the Doritos version of Sriracha—I have a feeling this new flavor will secure a permanent spot in fans’ pantries alongside their go-to bottle of Sriracha sauce.”

Doritos Golden Sriracha is available in sizes perfect for all snacking occasions, including 9.25-oz. sizes for $6.29 and 2.625-oz. sizes for $2.69.

New from Suave is the Hyaluronic Infusion Haircare collection, which is formulated with skin care-inspired ingredients that include hyaluronic acid to help nurture dehydrated tresses. 

This moisturizing system aims to transform hair by adding moisture for soft and shiny strands, as well as offer up to 48 hours of smoothness, the brand shared.

The collection consists of a pH-balanced shampoo and conditioner designed to detangle and hydrate hair. Additionally, the products contains notes of mandarin, peony and sandalwood fragrances. 

Suave’s Hyaluronic Infusion Haircare line is now available for purchase via Walmart and Amazon in 12.6-oz. and 28-oz. sizes.

Nescafé has introduced its first-ever liquid concentrate line—Espresso Concentrate. 

Created to be easily dissolvable in water or milk, the product is made with 100% Arabica beans and is available in two variations that include black and sweet vanilla, the company shared. 

"Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, Nescafé senior brand marketing manager. "Following our successful Nescafé Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and Nescafé Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant—without any extra machinery and from the comfort of their home."

Nescafé’s Espresso Concentrate comes in a 300 mL bottle that retails for $9.49 each and will be available at retailers nationwide beginning in February. 

Celsius is rolling out its first new flavor launch of 2025—Sparkling Strawberry Passionfruit. 

The new release features notes of summertime strawberry and passionfruit mixed together, and the beverage aims to give consumers a refreshing burst of flavors, the company shared. 

The energy drink brand’s newest product is now available for purchase at major retailers both online and in-store, including Amazon. 

Lay’s is bringing Canada’s highly popular All Dressed chips stateside for the very first time. 

All Dressed features a blend of popular Lay’s flavors that include Sour Cream & Online, Salt & Vinegar and Barbeque.

This new iteration of the chip will be available in the Lay’s classic potato chip style in two serving sizes—2.5-oz. and 7.75-oz. 

Consumers will be able to find Lay’s All Dressed at retailers nationwide and online beginning Jan. 12. 

Silk is putting the popularity of its Vanilla Almondmilk to the test with a new activation. 

The brand announced that it would be hosting an event where it will work to determine whether those who say they prefer dairy milk in their cereal are telling the truth by hooking them up to a polygraph machine for the ultimate taste test. 

Joining Silk in on the fun is reality TV star Phaedra Parks and famed polygraph examiner John Grogran, who will be partaking in the event set to take place on Jan. 9 from 8 a.m. to 5 p.m. in New York City.