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News Briefs

  • 3/3/2025

    Loops formulates Weekly Reset Mask for lips

    loops reset lip mask

    There’s a new lip care mask from Loops rolling out to shelves. 

    New from the brand is the Weekly Reset Lip Mask, which has been formulated to hydrate, plump and smooth the lips through a hydrogel treatment. 

    Made with aloe vera, bio duoferm, jojoba seed extract and a flower complex, the mask is ideal for seasonally dry skin and can be used two to three times per week, the brand shared. 

    Loops’ new Weekly Reset Lip Mask retails individually for $5 and also comes in a pack of five masks for $25. 

  • 3/3/2025

    Alex Cooper’s Unwell Hydration rolls out kiwi pineapple flavor

    unwell hydration

    Alex Cooper, best known for the “Call Her Daddy” podcast, is expanding her popular beverage line—Unwell Hydration—with a new flavor launch. 

    Kiwi pineapple is the latest addition to the brand’s portfolio, which contains a blend of electrolytes, B-complex vitamins and natural green coffee extract to aid with hydration and focus, the company shared. 

    Featuring a blend of flavors that are bright, juicy and refreshing, Unwell Hydration’s new kiwi pineapple flavor is available exclusively at Target in a 16.9-fl.-oz. bottle that retails for $2.49. 

  • 2/27/2025

    Ritz intros Hot Honey flavored crackers

    ritz hot honey

    There’s a new Ritz flavor in town. 

    Recently, the brand announced the launch of its newest flavor, which features a blend of sweet and spicy flavors—Hot Honey. 

    Each cracker contains a buttery flavor that has been combined with a spicy sweetness, the brand shared. 

    “We’re always looking for new ways to surprise and delight our fans, and Hot Honey delivers a flavor combination that’s both bold and delicious,” said Steven Saenen, Ritz vice president of marketing. “The sweet heat profile brings a unique twist to our classic cracker, and we can’t wait for people to try it!”

    Ritz Hot Honey crackers are available in 13.7-oz. boxes that can be found at major food retailers nationwide. 

  • 2/21/2025

    Pillsbury adds new cookie dough design

    pillsbury basketball

    A new shape is joining Pillsbury’s sugar cookie lineup. 

    The brand recently unveiled its new Basketball Shape Sugar Cookies, which can be baked automatically or eaten straight from the package, the company shared. 

    In addition, on the back of each package is the Ultimate Cookie Dunk bracket, which features a showdown between classic ice cream flavors and unique combinations, including tea, chocolate milk and honey. 

    Consumers can find Pillsbury’s new Basketball Shape Sugar Cookies at retailers nationwide for an SRP of $7. 

  • 2/20/2025

    Oreo adds chocolate, golden snack flavors

    oreo

    There are not one, but two new additions to the Oreo family. 

    New from the brand are the Double Chocolate Cakesters and Golden Birthday Cake flavors. 

    The Double Chocolate Cakesters, a permanent addition, features a chocolate-flavored crème filling sandwiched between two chocolate snack cakes. 

    The Golden Birthday Cake is a limited-time launch, and it contains two birthday cake-flavored crème with rainbow sprinkles sandwiched between two golden cookies. 

    Consumers can find Oreo’s Double Chocolate Cakesters hitting shelves on Feb. 24 and the Golden Birthday Cake snacks will roll out on March 3. 

  • 2/19/2025

    Cayman Jacks rolls out new Jacked beverage line

    cayman jacked

    Cayman Jack is putting a bold new twist in its classic margarita. 

    New from the brand is its Cayman Jacked line, which consists of beverages that contain a 10% ABV. 

    Available in two flavors—original margarita and strawberry margarita—the new beverages feature notes of agave and lime for a blend of agave nectar notes, the brand shared. 

    Consumers can find Cayman Jacked available for purchase nationwide in March. 

     

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