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News Briefs

  • 4/23/2025

    Salt & Stone brings popular Neroli & Basil scent to body wash format

    salt and stone

    Body care brand Salt & Stone is bringing its ever-popular Neroli & Basil fragrance to a new format—body wash. 

    Available in a gel-to-foam formula that contains antioxidant-rich ingredients and botanicals, the body wash aids in cleansing the skin. 

    Neroli & Basil contains top notes of neroli and Italian bergamot. The heart features basil, tuberose and French lavender. Lastly, the base has cypress, eucalyptus and shiso leaf notes. 

    Retailing for $36, Salt & Stone’s latest body wash in Neroli & Basil is available online at Sephora.com and on its website. 

  • 4/23/2025

    Secret unveils Whole Body Deodorizing Body Wash range

    secret whole body wash

    Secret is looking to elevate shower routines with a new line of products. 

    The brand recently launched its Whole Body Deodorizing Body Wash, a pH balanced range of products that are designed to meet the specific needs of women and target six causes of odor—bacteria, sweat, urine, menses, discharge and residue, per the brand. 

    Created for intimate skin, the line also offers 24-hour deodorizing protection and is available in three scents including light and fresh, notes of fresh lilac and waterlily, and notes of peach and vanilla blossom. 

    Consumers can find Secret’s new Whole Body Deodorizing Body Wash line available for purchase in the feminine care aisle at Walmart and Target, as well as on Amazon.  

  • 4/22/2025

    Isdin partners with Nicola Peltz Beckham for new campaign

    nicola x isdn

    Isdin, a sun care brand from Spain, is launching a new campaign focused on encouraging consumers to apply sunscreen daily in order to keep their skin protected. 

    The “Get It On” campaign from the brand features actress Nicola Peltz Beckham, who will share content on social media highlighting selected products from the brand, including the Fusion Water Magic. 

    Fusion Water Magic offers 360-degree protection and contains a light and non-greasy formula with an invisible coverage that does not leave behind a white cast. 

    Offering up to 12 hours of protection, the sunscreen is suitable for all skin types and tones, and is formulated with hyaluronic acid, algae extract and vitamin E, per the company. 

    The campaign will also be supported with digital paid ads, promotion through owned web and social channels and CCTV ads, launching later this month.

  • 4/22/2025

    Pure Protein rolls out Ammmaze bars

    pure protein ammmaze

    Pure Protein is rolling out a new line of nutrient-focused products.

    The latest launch from the company—Ammmaze bars—contains 20 g of protein, 0 g of added sugar and a blend of 10 vitamins and minerals, per the brand. 

    Available in blackout cake and strawberry shortcake flavors, Ammmaze bars will retail for $3.49 each at 7-Eleven and Speedway stores nationwide. 

    "Our Pure Protein Ammmaze bars enter the market as a line of new, more premium products from the Pure Protein portfolio. Consumers shouldn’t have to choose between a healthy choice and a tasty one when they stop into 7-Eleven or Speedway for a satisfying snack,” said Alex Fishman, senior brand director at Pure Protein. "We're consistently focused on raising the bar when it comes to flavor and innovation—our new Pure Protein Ammmaze bars in blackout cake and strawberry shortcake are a direct response to consumer cravings for nostalgic, fun flavors, and chewy, crunchy textures."

  • 4/21/2025

    Subtl launches Lip Glaze for glossy, high shine finish

    subtl

    Subtl’s new Lip Glaze is looking to add a glossy, high-shine to lips in a range that includes elevated classics. 

    Formulated with shea butter, jojoba oil and castor seed oil, the product is available in five shades. 

    This vegan and cruelty-free product aims to condition, nourish and hydrate the lips, and comes in an open pot design that allows for a controlled and pricse application, the brand shared. 

    Retailing for $18, Subtl’s Lip Glaze is available for purchase online on the brand website. 

  • 4/18/2025

    Tate’s Bake Shop rolls out Soft Baked Cookies

    tates soft baked cookies

    Tate’s Bake Shop is introducing a new way to enjoy its classic cookies. 

    New from the brand are the Soft Baked Cookies, which are available in two flavors—Chocolate Chip and Dark Chocolate Chunk. 

    “Tate’s is no stranger to soft-textured baked goods—we’ve been delighting customers with our pies, brownies, and cakes at our Bake Shop in Southampton, N.Y. since 1980,” said Jessica Goon, chief marketing officer of Tate’s Bake Shop. “But this launch marks an exciting first: bringing a Tate’s Soft Baked Cookie to grocery store shelves. It’s a milestone moment that stays true to our legacy of quality and craft.”

    Tate’s Soft Baked Cookies can be purchased in grocery stores nationwide, including Walmart, Safeway/Albertsons, Publix, Kroger, Whole Foods Market, H-E-B, Stop & Shop and Wegmans, among others. 

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