News Briefs
- 4/25/2025
Clutch Glue broadens retail footprint with CVS
Clutch Glue’s fashion glue is now available to a wider range of shoppers thanks to a retail distribution with CVS.
The brand recently shared that its products can now be found at more than 2,800 of the retailer’s stores, following a 2024 debut in 194 locations.
Now prominently featured in the hair and accessories aisle, the product can last up to 15 to 20 uses and is vegan, hypoallergenic and cruelty-free, per the brand.
“I created Clutch to be there for every wardrobe ‘oh no’ moment,” said Annabel Hay, founder and CEO. “To be expanding with CVS—where consumers can literally grab it in a pinch—is a huge milestone, and a testament to the real need we’re solving.”
Packaged in 100% recycled packaging, the glue is designed for both men and women, and also is sweat-resistant and water-soluble for fabrics that include silk, denim, lace, mesh, knits and activewear, among others, the company noted.
- 4/24/2025
Hally Hair debuts Lady H hair perfume
Hally Hair is adding a sweet fragrance designed to be used on the hair.
The brand's new product is Lady H, an alcohol-free hair perfume designed to give strands an extra boost of shine.
Formulated with Aquafine, the fragrance contains top notes of black cherry, almond and Turkish rose. The middle features jasmine, tonka bean and vanilla. Lastly, the dry scents include cedar, white moss, patchouli and resin.
Retailing for $39, Hally Hair’s new Lady H scent is available nationwide at Ulta Beauty.
- 4/25/2025
Oreo launches limited-edition chocolate covered pretzel cookies
Oreo is debuting its first limited-edition flavor—chocolate-covered pretzel.
The cookies contain a chocolate-flavored crème sandwiched between pretzel-flavored cookies and topped with salt.
Consumers will be able to shop Oreo’s limited-edition chocolate covered pretzel cookies beginning May 5 while supplies last.
- 4/23/2025
Salt & Stone brings popular Neroli & Basil scent to body wash format
Body care brand Salt & Stone is bringing its ever-popular Neroli & Basil fragrance to a new format—body wash.
Available in a gel-to-foam formula that contains antioxidant-rich ingredients and botanicals, the body wash aids in cleansing the skin.
Neroli & Basil contains top notes of neroli and Italian bergamot. The heart features basil, tuberose and French lavender. Lastly, the base has cypress, eucalyptus and shiso leaf notes.
Retailing for $36, Salt & Stone’s latest body wash in Neroli & Basil is available online at Sephora.com and on its website.
- 4/23/2025
Secret unveils Whole Body Deodorizing Body Wash range
Secret is looking to elevate shower routines with a new line of products.
The brand recently launched its Whole Body Deodorizing Body Wash, a pH balanced range of products that are designed to meet the specific needs of women and target six causes of odor—bacteria, sweat, urine, menses, discharge and residue, per the brand.
Created for intimate skin, the line also offers 24-hour deodorizing protection and is available in three scents including light and fresh, notes of fresh lilac and waterlily, and notes of peach and vanilla blossom.
Consumers can find Secret’s new Whole Body Deodorizing Body Wash line available for purchase in the feminine care aisle at Walmart and Target, as well as on Amazon.
- 4/22/2025
Isdin partners with Nicola Peltz Beckham for new campaign
Isdin, a sun care brand from Spain, is launching a new campaign focused on encouraging consumers to apply sunscreen daily in order to keep their skin protected.
The “Get It On” campaign from the brand features actress Nicola Peltz Beckham, who will share content on social media highlighting selected products from the brand, including the Fusion Water Magic.
Fusion Water Magic offers 360-degree protection and contains a light and non-greasy formula with an invisible coverage that does not leave behind a white cast.
Offering up to 12 hours of protection, the sunscreen is suitable for all skin types and tones, and is formulated with hyaluronic acid, algae extract and vitamin E, per the company.
The campaign will also be supported with digital paid ads, promotion through owned web and social channels and CCTV ads, launching later this month.