With 0-16 season looming, Cleveland fans find pain-relieving support in Excedrin

Warren, N.J.-based GSK Consumer Healthcare on Thursday announced its pain-relieving Excedrin brand will be a signature sponsor of Cleveland's upcoming (and unofficial) Perfect Season Parade slated for Jan. 6 in celebration of the team's historically bad 0-16 season.



"All sports fans have felt a team, game or even single play-induced headache at some point. This season has been especially painful for Cleveland football fans. We want them to know we understand their pain and we're here to help," stated Scott Yacovino, senior brand manager, Excedrin. "That's why Excedrin is so proud to sponsor the Perfect Season Parade. Supporting Cleveland fans' attempt to embrace the silver lining and excitement around coming together to celebrate this historic 'Perfect' not-so-perfect season. It's truly heartbreaking – and headache inducing – to watch your favorite team fall short, and we hope the headache relief we can provide will help make Jan. 6 memorable."



The grassroots event was first organized by long time Cleveland football fan and season ticket holder Chris McNeil through a GoFundMe page.

"I'm a lifetime fan of the Cleveland Browns and they have given me my share of headaches on Sundays," McNeil said.  "Cleveland fans are passionate about this team even when the team literally gives us zero in return. That's why I'm excited to have Excedrin sponsoring The Perfect Season Parade to help us Browns fans deal with the pain so we can focus on having a little fun January 6th."



Excedrin donated the final $7,683 to fulfill the event's goal on the GoFundMe page and help cover the cost of security, restrooms and medical personnel.  "If the Browns unexpectedly luck into a win this season, all funds (sans the gofundme cut) will be donated to the Cleveland Food Bank," McNeil noted on his GoFundMe site.