AAFES seeks to expand its product selection

DALLAS The Army & Air Force Exchange Service on Thursday put out a call to smaller suppliers to help stock exchange shelves, suggesting that while the economy is forcing many retailers to accelerate their SKU rationalization programs, AAFES is expanding its product selection.

“Some shoppers drive up to 40 miles or more to come to the exchange,” stated AAFES’ senior enlisted advisor Chief Master Sgt. Jeffry Helm. “The addition of local, small, minority, women- and veteran-owned businesses can help provide the diversity, value and innovation to further enhance their shopping experience.”

Partner businesses, called concessions, operate in AAFES-provided space, primarily in the retail mall area. Benefits include contracts based on a percentage of revenue, a variety of space and merchandising setups and the convenience of being located with the anchor retail store and food outlets, AAFES noted in a press statement. AAFES will also assist in marketing and promoting partner businesses to help maximize awareness on and around the BX/PX.

“Despite the current economic condition, exchange shoppers continue to demonstrate a strong demand for new and unique merchandise,” Helm said. “Partnering with AAFES provides local businesses exposure to a great deal of foot traffic as well as the opportunity to serve military families who are protecting our freedom.”