Acosta brings clients e-commerce platform with Content Analytics partnership

SAN FRANCISCO and JACKSONVILLE, Fla. — Acosta and e-commerce management solutions company Content Analytics recently announced a partnership  that will enable Acosta to add e-commerce capabilities to its integrates sales and marketing offerings. Content Analytics’ e-commerce platform brings together analytics, content management and reporting capabilities.

“E-commerce holds great untapped potential for retail that is waiting to be unlocked — but it requires the proper technology to do so,” Acosta president and CEO Steve Matthesen said. “Our clients are asking for the right tools to simplify the management of their e-commerce channels, increase their presence and revenues online, as well as create the ideal omnichannel shopping experience for their customers.”

According to Dept. of Commerce estimates, e-commerce is growing at 15.1% annually, compared with the retail sales growth of 3.9%, and according to the NPD Group, roughly 52 million Americans are buying their groceries online.

“We’re thrilled to partner with Acosta and expand the reach of our technology,” Content Analytics founder and CEO David Feinleib said. “This partnership will benefit not only the brands that Acosta serves; it will benefit the consumers who are demanding a great online shopping experience.”

Acosta can now offer its clients a single Content Analytics-powered dashboard to control and monitor their online channels. The dashboard includes account and inventory management, product content creation and various other features, as well as SmartLabel capabilities to make auto-generating Smart Label pages easier.

“Our strategic shopper-based insights, extensive reach and brand experience, combined with the power of Content Analytics’ end-to-end e-commerce solution, is the answer we believe they are looking for to capitalize on the digital path to purchase,” Matthesen said.