Ahold unveils new-look logo for Stop & Shop, Giant stores

QUINCY, Mass. Stop & Shop’s long-standing logo will soon become a thing of the past.

The supermarket chain announced Thursday that it would redesign its logo and introduce new in-store features and technologies, saying it would “offer a peek into the grocery store of the future.” The changes will appear throughout the chain over the next year.

New technologies will include a hand-held scanning device that allows customers to scan and bag groceries while they shop, stations in the produce department for pricing and bagging fruits and vegetables and ordering kiosks in the deli section.

Another banner, Landover, Md.-based Giant Food, is also making changes, altering its logo and rolling out new store offerings. The changes will take place over the next two or three years; the first store affected will be in Bethesda, Md.

The Dutch company Ahold operates both chains. Giant Food operates 181 stores in Maryland, Virginia, Delaware and the District of Columbia. Stop & Shop, based in Quincy, Mass., operates stores throughout New York, New Jersey and the New England states.