Ahold USA implements NCR advanced marketing solution in stores

DULUTH, Ga. — The U.S. division of an Amsterdam-based supermarket conglomerate has tapped NCR for a solution to manage the stores' offers and promotions to customers.

Ahold USA announced that it will utilize NCR software — specifically, the NCR advanced marketing solution — to manage its loyalty and promotion programs and implement personalized marketing promotions, by integrating the NCR software into the stores' point-of-sale technology, the companies said. What's more, NCR also will provide consulting services to help Ahold USA manage the technology migration, as well as ongoing software maintenance and support.

Ahold USA said it will implement the NCR advanced marketing solution to all of its 750 supermarkets, including Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle and Martin’s regional brands.

“The NCR advanced marketing solution has been installed in the Giant–Carlisle stores since 2009, which gave us the confidence to select it as our next-generation promotional marketing engine for availability to all of our local retail divisions,” Ahold USA SVP marketing and consumer insight Erik Keptner said. “The capability to offer customers more targeted promotions will provide greater value to shoppers and enhance our ability to build enduring relationships with customers.”