American Greetings enters a 'Swift' new partnership

CLEVELAND American Greetings is bringing superstar quality to the greeting card aisle with its exclusive partnership with country music sensation Taylor Swift.

Swift will create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings, American Greetings announced Tuesday. Product will begin arriving on store shelves and be available online in spring 2010. The partnership provides a new opportunity for Taylor Swift fans and greeting card enthusiasts, the company said.

"We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family," said Zev Weiss, CEO at American Greetings. "Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences, and greeting cards do the same — cards help people express, connect and celebrate these events with the important people in their lives. We believe it's a natural fit."

The new Taylor Swift greeting card collection will be sold through American Greetings' retailer partners throughout the United States, Canada, Mexico, Australia, New Zealand, the United Kingdom and U.S. military bases worldwide, and online at AmericanGreetings.com and Photoworks.com.