American Greetings introduces Holiday Pics and Wishes

CLEVELAND — Taking traditional holiday cards to the next level, American Greetings has launched a new line of photo greetings on its website.

Holiday Pics and Wishes brings consumers' holiday cards to life by allowing senders to customize their online greeting with everything from favorite photos and home videos to a personal holiday letter that reflects the handcrafted charm and thoughtfulness of a paper card, the company said. Once the e-greeting is sent, via e-mail or posted to a Facebook wall, the recipient will experience the thoughtfulness along with the customized features that make the presentation truly unique. Recipients also can print the holiday card portion of the greeting to display with all of the other cards they receive.

"We are always working to integrate the technologies we're introducing online with the unique creativity of the greeting card aisle, and this program is a perfect example of how we can achieve that," said Sally Schriner, American Greetings Interactive president. "With the Holiday Pics and Wishes greetings we are able to offer consumers a really innovative way to bring their holiday cards to life while reflecting the subtle, personal touches that make the practice of card sending such a cherished tradition. We can't wait for members to try it out, and, more importantly, share it with family and friends."