A&P gets digital with new coupon service

MONTVALE, N.J. Grocer A&P is going paperless with the launch of its new digital coupon service that kicked off Aug. 7.

Customers who are club card members at A&P, Waldbaum’s and SuperFresh can now go online at www.apfreshonline.com, www.waldbaums.com or www.superfreshfood.com and “save” the coupons they want most to their club card. The savings will automatically be deducted at the cash register.

The Red Tag Online Savings program is made available through a partnership with Zavers, a digital promotions platform provider.

“This is especially important to us, as now more than ever we are working to help our customers through these challenging economic times,” stated Jennifer MacLeod, SVP marketing and communications for A&P. “Digital coupons will allow our customers to not only save money, but time as well. Now, saving more is effortless.”