Apple Watch launch to give new face to wearable fitness trackers

CUPERTINO, Calif. — Apple on Tuesday unveiled its much anticipated Apple Watch featuring revolutionary new technologies and a pioneering user interface that could change the face of wearable health devices with a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. 

 

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” stated Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

 

Apple Watch introduces comprehensive health and fitness apps that can help people lead healthier lives, the company stated. Apple Watch includes a groundbreaking Activity app designed to help motivate users to be more active throughout the day, and an all-new Workout app designed to provide the metrics needed during dedicated workout sessions. Apple Watch uses the accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from an iPhone to provide a comprehensive picture of a person's daily activity. The Activity app measures three separate aspects of movement: calories burned, brisk activity and how often users stand up during the day. The Workout app provides goal-setting and pacing during popular session-based workouts, such as running and cycling. The companion Fitness app on iPhone collects activity data so users can see their activity history in greater detail. Apple Watch uses this history to suggest personal, realistic goals, reward fitness milestones and keep users motivated.

 

Apple Watch also will enable users to communicate in new ways by sending and receiving messages, answering calls to the iPhone, and with Digital Touch, sending something as personal as their own heartbeat. 

 

Apple Watch will be available in three distinct collections: Apple Watch, Apple Watch Sport and Apple Watch Edition.