LOS ANGELES — AquaHydrate has unveiled a new look as part of the company's rebranding campaign.
AquaHydrate now touts a new logo, a 500-mL bottle and a new 700-mL sport-top bottle to complement its existing 1-L container. The company said the makeover is in an effort to expand its marketing focus "from elite athletes to a broader swath of active, health-conscious consumers."
In line with the new look, has launched a redesigned website better geared toward active consumers, incorporating educational tools, live event streams, fully integrated social media and a retail store finder with robust e-commerce capabilities. For additional information, visit AquaHydrate.com.